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Response, attributions of blame and corporate reputation during a product-harm crisis: A quantitative exploratory study.

机译：产品危害危机期间的响应，责任归因和企业声誉：定量探索性研究。

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In recent years, there has been increased prevalence of product-harm crises, emphasizing the importance of each company establishing proactive measures to mitigate the risk of long term reputational damage.;The purpose of this study is to investigate the effects of response type and attributions of blame on corporate reputation. A survey of undergraduate business students was conducted, and the data analyses use confirmatory factor analysis and multiple regression. The findings of the study suggest that negative response situations "Denial" and "No Response" have important impacts on attributions of blame. Denial affects external locus (i.e. level of blame towards other parties) and perceived stability of the situation. No Response affects internal locus (ie. level of blame towards the company). These results suggest the potential for serious implications to corporate reputation if companies respond to crises in a negative manner.

机译：近年来，产品损害危机的发生率不断上升，强调了每家公司制定积极措施以减轻长期声誉受损风险的重要性。;本研究的目的是调查响应类型和归因的影响归咎于企业声誉。进行了一次对商科本科生的调查，数据分析使用了验证性因素分析和多元回归。研究结果表明，负面反应情况“拒绝”和“无反应”对归咎归因产生重要影响。拒绝会影响外部环境（即对其他方的责备程度）和局势的稳定感。没有响应会影响内部原因（即，对公司的责备程度）。这些结果表明，如果公司以负面方式应对危机，可能会对公司声誉造成严重影响。

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作者
Worden, Dana Jayne.;
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作者单位

University of Guelph (Canada).;

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授予单位 University of Guelph (Canada).;
学科 Business Administration Marketing.
学位 M.Sc.
年度 2011
页码 79 p.
总页数 79
原文格式 PDF
正文语种 eng
中图分类
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1. Corporate Social 'Irresponsibility': Are Consumers' Biases in Attribution of Blame Helping Companies in Product-Harm Crises Involving Hybrid Products? [J] . Carvalho Sergio W., Muralidharan Etayankara, Bapuji Hari Journal of Business Ethics . 2015,第3期

机译：企业社会的“不负责任”：消费者在归咎于责任方面的偏见是否有助于涉及混合产品的产品危害中的公司？
2. The Role of Country of Manufacture in Consumers' Attributions of Blame in an Ambiguous Product-Harm Crisis [J] . Daniel Laufer, Kate Gillespie, David H. Silvera Journal of International Consumer Marketing . 2009,第3期

机译：生产国在模棱两可的产品危害危机中对消费者归咎的影响中的作用
3. Corporate social responsibility and consumers' attributions and brand evaluations in a product-harm crisis [J] . Jill Klein, Niraj Dawar International Journal of Research in Marketing . 2004,第3期

机译：产品危害危机中的企业社会责任以及消费者的归因和品牌评估
4. An Empirical Research on the Relationship between Brand Reputation and Brand Loyalty Influenced by the Impact of Product-harm Crisis Management [C] . YU Bo, LI Guofeng, HU Jun-nan International Conference on Management Science Engineering . 2008

机译：对产品危害危机管理影响的品牌声誉与品牌忠诚关系的实证研究
5. Reputation management: A qualitative and quantitative analysis of the effective use of reputation management techniques when faced with crisis situations including the construction and validation of a media index for framing tones in crisis situations [D] . Miller, Barbara Manning 2003

机译：信誉管理：在面临危机情况时有效使用信誉管理技术的定性和定量分析，包括构建和验证用于在危机情况下构图的媒体索引
6. The relationship between attributional style and destructive responses to job dissatisfaction: an exploratory study of internal migrant workers in China [O] . Siu-On Kwan, Fu-Keung Daniel Wong -1

机译：归因风格与对工作不满的破坏性反应之间的关系：对中国内部农民工的一项探索性研究
7. The Influence of Product-harm Crises on Consumer Attribution and Identification: The Moderating Effect of Corporate Social Responsibility [O] . Lai Chi-Shiun, Yang Chin-Fang, Wu Hsin-Chieh 2015

机译：产品危害危机对消费者归因和认同的影响：企业社会责任的调节作用

Response, attributions of blame and corporate reputation during a product-harm crisis: A quantitative exploratory study.

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