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Community college distance education strategy: A multi-case study of strategic mental models and strategic choices.

机译：社区大学远程教育策略：战略心理模型和战略选择的多案例研究。

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摘要

The continuing rapid growth of post-secondary distance education (DE) poses strategic challenges for higher education institutions. This qualitative case study investigated two propositions regarding DE strategies at three Midwestern community colleges. First, each college's DE leaders used common strategic mental models (ways of thinking about key environmental issues and relationships). Second, DE leaders from the three colleges employed common industry-level mental models. This research also examined DE strategy formulation and implementation at the colleges.; DE leaders' mental models were more divergent at both college- and industry-levels than the propositions suggested. Reasons for these unexpected results were explored and revised propositions were developed. The three colleges did not develop formal DE strategic plans. Instead, their DE plans emerged from their experiences and the initiatives of faculty and administrators. Nonetheless, the three colleges' DE strategies focused on similar issues and opportunities.; DE leaders identified 57 factors in 14 categories that would influence the future of DE at their colleges. At the industry-level, there was moderate to high convergence in DE leaders' mental models regarding money and technology factors, and low to moderate convergence regarding: faculty issues; leadership and college commitment; and competition, marketing, image, and quality. These five categories included 72% of the factors, but there was considerable divergence among the factors in the last two categories.; Although there were numerous local variations, the three colleges developed and implemented DE strategies around eight common sets of issues. These included: leadership and organization; overall direction and objectives; courses, programs, delivery methods, and services; markets, customers, competitors, and marketing; instructional development, technical support, and faculty issues; finances; quality assurance and improvement; and partnerships. These issues were consistent with those identified by other DE scholars and practitioners.; In order to improve practice, this study recommends that leaders tailor DE goals and approaches to their institution's history, culture, and identity and emphasize planning that anticipates continuing changes in student expectations, technology, resource requirements, and the competitive environment.
机译：专上远程教育（DE）的持续快速增长对高等教育机构提出了战略挑战。该定性案例研究调查了中西部三所社区大学关于DE策略的两个命题。首先，每所大学的DE领导者使用通用的战略思维模型（对关键环境问题和关系的思考方式）。其次，三所学院的DE领导采用了通用的行业层面的思维模式。这项研究还研究了大学的远程教育策略制定和实施。在大学和行业层面，DE领导者的思维模式比提议的建议更为分歧。探索了这些意外结果的原因，并提出了修订的建议。这三所学院没有制定正式的DE战略计划。相反，他们的DE计划源于他们的经验以及教职员工和管理人员的主动性。尽管如此，三所大学的远程教育策略侧重于类似的问题和机遇。远程教育领导者在14个类别中确定了57个因素，这些因素将影响其大学远程教育的未来。在行业层面上，DE领导人关于金钱和技术因素的思维模型具有中等到高度的趋同，而在以下方面则存在着低到中等的趋同：领导和大学承诺；竞争，营销，形象和质量。这五个类别包括了72％的因素，但是在后两个类别中，这些因素之间存在相当大的差异。尽管地方差异很大，但三所大学围绕八种常见问题制定并实施了DE策略。这些包括：领导和组织；总体方向和目标；课程，计划，交付方式和服务；市场，客户，竞争对手和市场营销；教学发展，技术支持和教职员工问题；财政;质量保证和改进；和伙伴关系。这些问题与其他DE学者和实践者所确定的问题是一致的。为了提高实践水平，本研究建议领导者根据其所在机构的历史，文化和身份量身定制DE的目标和方法，并强调计划以预期学生期望，技术，资源需求和竞争环境的持续变化。

著录项

  • 作者

    Adams, John Charles.;

  • 作者单位

    The University of Nebraska - Lincoln.;

  • 授予单位 The University of Nebraska - Lincoln.;
  • 学科 Education Community College.; Education Administration.; Education Higher.
  • 学位 Ph.D.
  • 年度 2003
  • 页码 290 p.
  • 总页数 290
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 高等教育;教育;高等教育;
  • 关键词

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