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首页> 外文学位 >Intercollegiate football and educational radio: Three case studies of the commercialization of sports broadcasting in the 1920s and 1930s .
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Intercollegiate football and educational radio: Three case studies of the commercialization of sports broadcasting in the 1920s and 1930s .

机译：校际橄榄球和教育广播：1920年代和1930年代体育广播商业化的三个案例研究。

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摘要

From the late 1920s to the mid-1930s, broadcasting of intercollegiate sports at many state institutions migrated from educational radio stations to commercial networks. Amid the economic pressures of the Great Depression, the sale of sports broadcasting rights provided universities with a steady revenue stream, while the publicity from the broadcasts raised their profile among citizens and legislators whose support was crucial to state institutions. Yet, commercialization bolstered critics’ claims that intercollegiate athletics had become a business rather than an extracurricular activity. Drawing upon the scholarship of critical political economy, this dissertation examined the process by which commercial radio became the venue for big-time intercollegiate athletics—even at institutions that had their own radio stations—at a time when reformers insisted that only an amateur status and educational purpose for sports could justify the presence of big-time athletics on campus. In case studies of three land-grant institutions—Penn State, Ohio State, and the University of Wisconsin—this dissertation found that the decision to sell broadcast privileges was resisted by directors of educational radio stations on campus, supported by athletic and conference directors, and largely ignored by administrative pragmatists who were distracted by the daunting task of keeping their institutions solvent throughout the Depression. This study concluded that the decline of educational radio as a purveyor of college sports mirrored the overall decline of non-commercial broadcasting in the 1930s. It also reflected the wider debate on the role of the state as the representative of the collective interest in a free enterprise system. The partnership between big-time football schools and commercial broadcasters, forged in the Depression Era, created the climate of collaboration in which television broadcasting of intercollegiate athletics would flourish in subsequent decades. Ohio State and Wisconsin were exceptions in that they continued to carry intercollegiate sports on their own university stations. In doing so, each demonstrated the feasibility of an economic model for sports broadcasting that was grounded in the public service outreach and extension missions of the land-grant institution rather than the competitive, profit-seeking model of commercial radio.
机译：从1920年代末到1930年代中期，许多国家机构的大学间体育广播从教育广播电台迁移到商业网络。在大萧条的经济压力下，体育广播权的出售为大学提供了稳定的收入来源，而广播的宣传提高了公民和立法者的形象，公民和立法者的支持对国家机构至关重要。然而，商业化支持了批评者的论点，即大学之间的体育活动已经成为一项业务，而不是一项课外活动。本文利用批判性政治经济学的研究成果，研究了商业广播成为大型大学间体育运动场所的过程，甚至在拥有自己广播电台的机构中，改革者坚持认为只有业余状态和体育的教育目的可以证明校园有大型体育运动。在对三个土地赠予机构（宾夕法尼亚州州立大学，俄亥俄州立大学和威斯康星州大学）的案例研究中，本论文发现，出售广播特权的决定遭到了校园教育广播电台的负责人的反对，并得到了体育和会议主管的支持，并被行政实用主义者所忽略，他们因为在整个大萧条时期保持机构的艰巨任务而分心。这项研究得出的结论是，教育广播作为大学体育传播者的衰落反映了1930年代非商业广播的总体衰落。它还反映了关于国家作为自由企业系统中集体利益代表的作用的广泛辩论。在大萧条时期，大型足球学校与商业广播公司之间的合作关系创造了合作氛围，在这种合作氛围下，大学间体育运动的电视广播将在随后的几十年中蓬勃发展。俄亥俄州立大学和威斯康星州是例外，它们继续在自己的大学站进行学院间体育运动。通过这样做，每个人都证明了体育广播经济模式的可行性，该模式基于赠款机构的公共服务推广和推广任务，而不是商业广播的竞争性，牟利模式。

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  • 作者

    O'Toole, Kathleen M.;

  • 作者单位

    The Pennsylvania State University.;

  • 授予单位 The Pennsylvania State University.;
  • 学科 History United States.;Education Higher.;Mass Communications.
  • 学位 Ph.D.
  • 年度 2010
  • 页码 275 p.
  • 总页数 275
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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