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首页> 外文学位 >Images of women in tourism magazine advertising: A content analysis of advertising in 'Travel + Leisure' magazine from 1969 to 1999.
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Images of women in tourism magazine advertising: A content analysis of advertising in 'Travel + Leisure' magazine from 1969 to 1999.

机译：旅游杂志广告中的女性形象：1969年至1999年《旅行+休闲》杂志中广告内容的分析。

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摘要

This dissertation is a semiotic-informed content analysis of advertisements in Travel + Leisure magazine from 1969 to 1999. This study was undertaken to answer questions about how females and males have been portrayed as tourists and hosts in tourism magazine advertising, how these images have changed, and how they correspond with global tourism and general advertising trends. This work is guided by Kinnaird & Hall's gender analysis framework for understanding tourism processes, the means-end-chain theory of advertising, and the media and communications claim that advertisements are ubiquitous cultural artifacts, which reify and perpetuate dominant ideology and cultural hegemony.; This study revealed that American gender stereotypes of work-a-day life are replicated and subverted, resisted and reinforced in tourism magazine advertising. Heterosexual couples predominated. Female tourists were more likely to have been on beaches in bathing suits than involved in outdoor recreation or sporting activities; and male tourists were more likely to have been involved in outdoor recreation/sporting activities than sunbathing on the beach, for example. At the same time, the status quo is challenged. Male hosts were more likely to have appeared in a service role than were female hosts. This stands in opposition to what tourists generally experience at home, where American women still carry the majority of responsibility for domestic tasks, and contradicts what is actually occurring in most tourist destinations, where females tend to dominate tourism employment. These advertisements were designed to connect with tourists' values through familiarity and appeal to escape and relaxation, named by tourists as top motivating factors in vacation decisions.; On one hand, this collection of tourism marketing advertising images reveal a Grand Narrative in which the hetero-patriarchal neo-colonial system of tourism is normalized through reproduction. This picture of tourism becomes an ordinary, commonsense scenario. On another hand, these images can become a site of resistance, in which female tourists can read themselves into an advertisement and turn an available, passive object into an active, vacationing/escaping subject.; We must remain aware of the images we create and circulate, as well as how many ways we do or not interpret the ones we find.
机译：本文是对《旅行与休闲》杂志1969年至1999年广告的符号学内容分析。本研究旨在回答有关在旅游杂志广告中如何将男性和女性描绘成游客和房东，这些图像如何变化的问题。 ，以及它们如何与全球旅游业和一般广告趋势相对应。这项工作是在Kinnaird＆Hall的性别分析框架的指导下进行的，该框架用于理解旅游过程，广告的手段-末端链理论，以及媒体和传播声称，广告是无处不在的文化人工制品，可以使并保持主导的意识形态和文化霸权。这项研究表明，旅游杂志广告中复制并颠覆，抵制和强化了美国人的日常工作性别定型观念。异性恋夫妇占主导地位。与参加户外休闲或体育活动相比，女性游客更有可能穿着泳衣在海滩上。例如，男性游客比在海滩上晒日光浴更有可能参与户外休闲/体育活动。同时，现状受到挑战。与女性主持人相比，男性主持人更有可能出演过服务角色。这与游客通常在家里所经历的情况相反，在那儿，美国妇女仍然承担着家务劳动的大部分责任，并且与大多数旅游目的地的实际情况相矛盾，在这些目的地，女性往往占旅游业的主导地位。这些广告旨在通过熟悉和吸引游客逃避和放松的方式与游客的价值观联系起来，被游客称为度假决定的主要动机。一方面，这些旅游营销广告图像集合揭示了一个宏大的叙事，其中通过复制使异族重制的新殖民主义旅游体系得以规范。这种旅游图景成为一种普通的常识性场景。另一方面，这些图像可能成为抵抗的场所，女性游客可以在其中阅读自己的广告，并将可用的被动物体变成主动的，正在休假/逃避的物体。我们必须始终了解我们创建和传播的图像，以及我们采用或不采用几种方法解释所发现的图像。

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  • 作者

    Bowen, Heather Elizabeth.;

  • 作者单位

    Texas A&M University.;

  • 授予单位 Texas A&M University.;
  • 学科 Recreation.; Womens Studies.; Business Administration Marketing.
  • 学位 Ph.D.
  • 年度 2002
  • 页码 194 p.
  • 总页数 194
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 群众文化事业;社会学;贸易经济;
  • 关键词

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