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首页> 外文期刊>Sex roles >How Healthy are Health Magazines? A Comparative Content Analysis of Cover Captions and Images of Women's and Men's Health Magazine
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How Healthy are Health Magazines? A Comparative Content Analysis of Cover Captions and Images of Women's and Men's Health Magazine

机译：健康杂志的健康程度如何？男女健康杂志封面标题和图像的比较内容分析

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摘要

The current study investigated how "health" messages are marketed to men and women on the newsstand covers of two magazines published under the same brand name and by the same company in the United States (Rodale, Incorporated). Fifty-four covers of Men's Health and Women's Health magazine, published between 2006 and 2011, were content analyzed. All captions were coded for message theme, and prominent captions (the caption that covered the greatest amount of surface area on the page) were categorized for type of frame used. The number of objectifying phrases (phrases emphasizing the human body as an object for observation rather than a body with capabilities) used within prominent captions on covers was quantified. Cover portrait images were also assessed for whether models were partially or fully clothed. Findings demonstrated that Men's and Women's Health were equally likely to display objectifying statements on their covers, but Women's Health covers promoted more feminine beauty/thin-ideal messages than Men's Health covers; whereas Men's Health covers promoted muscularity more than Women's Health covers. None of the prominent captions were categorized as reflecting health-related frames for either magazine type. Overall, cover captions fit traditional gender-role stereotypes. Implications are discussed.
机译：本研究调查了如何在美国同一家公司（Rodale，Incorporated）以相同品牌名称出版的两本杂志的报刊封面上向男性和女性宣传“健康”信息。内容分析了2006年至2011年间出版的《男性健康与女性健康》杂志的54期封面。所有标题均已编码为邮件主题，并且突出显示的标题（覆盖页面上最大表面积的标题）已根据使用的框架类型进行了分类。量化封面上醒目的标题中使用的客观短语（强调人体为观察对象而不是具有能力的身体的短语）的数量。还对封面肖像图像进行了评估，以了解模型是部分穿着还是全部穿着。调查结果表明，男性和女性健康同样有可能在其封面上显示客观的陈述，但是女性健康封面比男性健康封面所宣传的女性美感/理想化信息更多;而“男性健康”比“女性健康”更能促进肌肉发达。对于这两种杂志类型，没有一个突出的标题被归类为反映与健康相关的帧。总体而言，封面说明符合传统的性别角色刻板印象。讨论了含义。

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