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Going for the gold: A history of the Olympic Games and United States television, 1956--1988.

机译：争夺金牌：奥运会历史和美国电视台，1956--1988年。

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摘要

This dissertation explores the political, cultural, economic, and industrial uses to which U.S. broadcast television networks put the Olympic Games from 1960 through 1988. From 1956, when the Melbourne Games bypassed network distribution through syndication, the major broadcast networks have used ownership of exclusive Olympic rights to build and to shape viewing audiences, to attract advertising dollars, and to fulfill or to satisfy governmental initiatives, policies, and doctrines. During the period examined, the networks used the Olympics to experiment with and refine narrative techniques and technological innovations, to establish and maintain corporate identities, and to assert their legitimacy and responsibility as stewards of the public airwaves by contradicting critics who alleged that the television industry was unwilling to provide "quality" programming. As the networks' dominance began to wane with the expansion of cable and satellite television, the Olympics became an even more highly-valued television property that helped the broadcast networks retain their prominence within the industry.; Drawing on television industry sources and Olympic archives as well as popular sports journalism, this dissertation addresses critical gaps within the fields of television studies, media history, and sports studies. Conducting a detailed examination of the tensions and pressures that encouraged the networks to emphasize and rely upon the Olympics, the work suggests the centrality of sports programming in general, and the Olympics in particular, to the establishment, growth, and maintenance of broadcast television networks. Neither marginalizing sports because they fall outside the neat categories of news or entertainment, nor oversimplifying the networks' motivations as solely economic, this dissertation highlights the need to understand the networks' deployment of sports as an integral part of their development, transforming the Olympics from a collection of events largely unfamiliar in the U.S. into a national and global spectacle.
机译：本文探讨了从1960年到1988年美国广播电视网络将奥林匹克运动会用于政治，文化，经济和工业的用途。从1956年起，当墨尔本奥运会通过联合组织绕过网络发行时，主要的广播网络都使用了专有权建立和塑造观众群体，吸引广告收入以及履行或满足政府举措，政策和原则的奥林匹克权利。在审查期间，这些网络利用奥运会与批评电视技术的批评家相抵触，从而利用奥运会来尝试和完善叙事技巧和技术创新，以建立和维护公司形象，并确立其作为公共广播电视台的合法性和责任。不愿意提供“质量”程序。随着有线电视和卫星电视的普及，网络的主导地位逐渐减弱，奥林匹克运动会成为具有更高价值的电视节目，帮助广播网络在业界保持了主导地位。本文利用电视行业的资源，奥林匹克文献以及流行的体育新闻学来解决电视研究，媒体历史和体育研究领域的重大空白。对鼓励网络强调和依赖奥运会的紧张局势和压力进行了详细的研究，这项工作表明，体育节目，特别是奥运会，在整个广播电视网络的建立，发展和维护中处于中心地位。既不能因为体育不在新闻或娱乐的范畴之内而将其边缘化，也不能过分简化网络作为单纯的经济动机的动机，但本论文强调指出，有必要了解网络对体育的部署作为其发展不可或缺的一部分，从而将奥林匹克运动从一系列在美国几乎不为人知的事件，在全国和全球范围内引起轰动。

著录项

  • 作者

    Battema, Douglas Lee.;

  • 作者单位

    The University of Wisconsin - Madison.;

  • 授予单位 The University of Wisconsin - Madison.;
  • 学科 Mass Communications.
  • 学位 Ph.D.
  • 年度 2002
  • 页码 320 p.
  • 总页数 320
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 传播理论;
  • 关键词

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