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Perception of hospitality and tourism management undergraduate students toward department and university attributes.

机译：对酒店和旅游管理本科生对系和大学属性的感知。

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摘要

The number of undergraduate hospitality and tourism management (HTM) programs has grown rapidly in the United States and the programs are currently facing increased competition. Therefore, quality becomes an important issue for them to retain students. However, most of the previous research was concerned with the teaching quality or the academic quality. There is a need to find out students' perceived satisfaction with the program and university in general. Therefore, the purpose of the present study is to investigate students' perceived satisfaction levels with department and university attributes. More specifically, there are two objectives for the study: (1) to examine students' perceived satisfaction levels with the attributes, (2) to examine how demographics affect students' satisfaction levels with the attributes. The results show that students were most satisfied with the institutional attributes, but they were less satisfied with the physical and interactive attributes. The significant differences in satisfaction levels with certain attributes between different demographic groups of students also were reported. The findings can provide guidelines to improve other undergraduate HTM programs which have some similarities with the midwestern university's HTM program. Also implications of the study are discussed.;Key words: hospitality and tourism management, higher education, student satisfaction, service quality
机译：在美国，本科酒店和旅游管理（HTM）计划的数量迅速增长，并且这些计划目前面临日益激烈的竞争。因此，质量成为他们留住学生的重要问题。但是，先前的大多数研究都与教学质量或学术质量有关。有必要找出学生对课程和大学的总体满意度。因此，本研究的目的是调查学生对部门和大学属性的满意程度。更具体地说，该研究有两个目标：（1）通过属性检查学生的感知满意度，（2）通过人口统计学如何影响属性的学生满意度。结果表明，学生对机构属性最满意，但对身体和互动属性的满意度较低。还报告了不同人口统计学群体的学生在某些属性上的满意度之间的显着差异。研究结果可以提供指导，以改进其他与中西部大学的HTM计划有些相似之处的HTM本科课程。关键词：款待和旅游管理，高等教育，学生满意度，服务质量

著录项

  • 作者

    Lin, Yu-Ting.;

  • 作者单位

    Purdue University.;

  • 授予单位 Purdue University.;
  • 学科 Education Evaluation.;Education Higher.;Education Administration.
  • 学位 M.S.
  • 年度 2010
  • 页码 80 p.
  • 总页数 80
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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