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Pioneering organizational competitive quality strategy through the use of 'quality superiority triangle'.

机译：通过使用“质量优势三角”来开拓组织的竞争质量策略。

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摘要

In this study, the author developed an organizational Competitive Quality Strategy (CQS). The foundation of the CQS stems from the dynamic change in customer/consumer behavior and the dynamic competitive nature of today's market. The philosophy underlying the developed Competitive Quality Strategy (COS) is based on two basic concepts: consumerization, and competitive empowerment. Consumerization is the extent of capturing consumer desire to purchase a product or use a service, and maintaining the momentum of such desire until it becomes a buying sensation. Competitive empowerment is the extent of prolonging competitive value advantage.; The main tasks of the CQS are represented by three basic elements: relative image or marketability, relative price, and relative quality. Collectively, these parameters represent what the author called the Quality Superiority Triangle (QST). QST is a pioneered mechanism by which these basic elements can be visually analyzed in an objective, independent, and interactive way.; Values of the three indices of the Quality Strategy Triangle (QST) were calculated using objective techniques in which both consumer's preferences and product attributive characteristics were integrated. Using both actual and simulated consumer data, formulated examples were employed to demonstrate these techniques for situations where consumer's judgments of product quality, image, and price were largely subjective (amateur consumers) and for situations where objective judgments were presented.; Through simple graphical visualization of the three indices of the QST, the author showed how competitive quality strategies by different organizations could be compared. In this regard, organizations were divided into three main categories depending on their CQS. These categories are: Top-Contenders, Balancers, and Transients (or Spoilers).; In the course of developing the Competitive Quality Strategy (CQS), the author also developed new competitive quality concepts. These include. (1) The Multiple Competitive Loop. A graphical display of the competitive environment of the organization. (2) Product Lifecycle. This is the product lifecycle from a consumer's viewpoint. (3) The Design Quality Index. This index represented the basic Consumer Quality Index when only one quality attribute is considered. (4) Competitive Reliability. This concept of product reliability differs from the classic concept. (Abstract shortened by UMI.)
机译：在这项研究中，作者制定了组织竞争质量策略（CQS）。 CQS的基础来自客户/消费者行为的动态变化以及当今市场的动态竞争性质。制定的竞争质量策略（COS）的基本原理基于两个基本概念：消费化和竞争授权。消费化是指捕获消费者购买产品或使用服务的欲望，并保持这种欲望的动力直到它成为购买感觉的程度。增强竞争能力是延长竞争价值优势的程度。 CQS的主要任务由三个基本元素表示：相对形象或适销性，相对价格和相对质量。这些参数共同代表了作者所说的质量优势三角（QST）。 QST是一种开创性的机制，通过它可以以客观，独立和交互的方式直观地分析这些基本元素。质量策略三角（QST）的三个指标的值是使用客观技术计算得出的，该技术整合了消费者的偏好和产品归因特征。使用实际和模拟的消费者数据，通过公式化的例子来说明这些技术，用于消费者对产品质量，图像和价格的判断主要是主观的情况（业余消费者）以及提出客观判断的情况。通过对QST的三个指标的简单图形可视化，作者展示了如何比较不同组织的竞争质量策略。在这方面，组织根据其CQS分为三个主要类别。这些类别是：顶级竞争者，平衡器和瞬态（或扰流器）。在制定竞争质量策略（CQS）的过程中，作者还提出了新的竞争质量概念。这些包括。 （1）多重竞争循环。组织竞争环境的图形显示。 （2）产品生命周期从消费者的角度来看，这是产品的生命周期。 （3）设计质量指标。当仅考虑一个质量属性时，该指数代表基本的消费者质量指数。 （4）竞争可靠性产品可靠性的概念不同于经典概念。 （摘要由UMI缩短。）

著录项

  • 作者

    Kamel, Ahmed Mokhtar.;

  • 作者单位

    Auburn University.;

  • 授予单位 Auburn University.;
  • 学科 Textile Technology.; Business Administration General.; Business Administration Management.
  • 学位 Ph.D.
  • 年度 2001
  • 页码 232 p.
  • 总页数 232
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 轻工业、手工业;贸易经济;贸易经济;
  • 关键词

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