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首页> 外文学位 >Perceptions of tourists' attractions and satisfaction levels toward marine leisure sports in Kenting, Taiwan.
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Perceptions of tourists' attractions and satisfaction levels toward marine leisure sports in Kenting, Taiwan.

机译：台湾垦丁游客对海上休闲运动的吸引力和满意度的感知。

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摘要

The research was conducted to investigate tourist perceptions satisfaction level factors of participants who were engaged in marine leisure sports at Kenting Scenic National Park, Taiwan. A survey was conducted with the subjects chosen from participants engaging marine leisure sports at Kenting beach, Taiwan. The convenience sampling method was utilized for this study with 600 valid questionnaire responses received. The collected data was analyzed using descriptive statistics, one-way MANOVA, simple correlation, and structural equation modeling. The findings of this study were as follows:;(1) The questionnaire used in this study was a reliable and valid instrument. (2) The results indicated that marine leisure sports participants have varying demographic characteristics and often had different satisfaction levels relating to the corresponding research questions. (3) The marine leisure sport participants with varying demographic characteristics indicated significantly different participation satisfaction levels, yet there were no differences in their participation satisfaction levels. (4) There were significant differences between age groups participating in marine leisure sports in all attraction factors. (5) There were significant differences between education level groups to the marine leisure sports in all attraction factors. (6) There were significant differences between occupation groups to marine leisure sports in all attraction factors. (7) There were significant differences between income groups of marine leisure sports participants in all attraction factors. (8) There were significant differences between nationality groups of marine leisure sports in all attraction factors. (9) The influence degrees of the tourist attraction factors as they related to the sport environment, mental acknowledgements, and sport marketing were statistically significant. (10) The influences degrees of the tourist satisfaction levels as they related to the site convenience, safety guide, leisure service, and operational environment were statistically significant. (11) There is no relationship between the tourist satisfaction level factors relating to marine leisure sports. But, in the each factor, there were higher relationships between each dimension.
机译：这项研究旨在调查参加台湾垦丁风景名胜公园的海上休闲运动的参与者的游客感知满意度水平因素。一项调查是从台湾垦丁海滩从事海上休闲运动的参与者中选出的。便利抽样方法用于本研究，共收到600份有效问卷。使用描述性统计，单向MANOVA，简单相关和结构方程模型对收集的数据进行分析。本研究的发现如下：（1）本研究使用的问卷是可靠有效的工具。 （2）结果表明，海洋休闲运动参与者具有不同的人口统计学特征，并且与相应的研究问题相关的满意度通常不同。 （3）人口统计特征各异的海上休闲运动参与者的参与满意度水平差异很大，但其参与满意度水平没有差异。 （4）参加海洋休闲运动的各个年龄段在所有吸引力因素上均存在显着差异。 （5）在所有吸引因素上，对海上休闲运动的教育程度组之间存在显着差异。 （6）在所有吸引力因素上，职业类别与海洋休闲运动之间存在显着差异。 （7）在所有吸引因素中，海洋休闲运动参与者的收入类别之间存在显着差异。 （8）在所有吸引力因素上，不同民族的海上休闲运动之间存在显着差异。 （9）与体育环境，心理认知和体育营销相关的旅游吸引力因素的影响程度具有统计学意义。 （10）游客满意度的影响程度与场地便利性，安全指南，休闲服务和运营环境有关，具有统计学意义。 （11）与海洋休闲运动有关的游客满意度水平因素之间没有关系。但是，在每个因素中，每个维度之间都有更高的关系。

著录项

  • 作者

    Yu, Jo-Hung.;

  • 作者单位

    United States Sports Academy.;

  • 授予单位 United States Sports Academy.;
  • 学科 Education Physical.;Recreation.
  • 学位 D.S.M.
  • 年度 2009
  • 页码 125 p.
  • 总页数 125
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 群众文化事业;
  • 关键词

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