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Citizens' political information behaviors during elections on Twitter in South Korea: Information worlds of opinion leaders.

机译:韩国推特选举期间公民的政治信息行为:舆论领袖的信息世界。

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摘要

This research investigated South Korean citizens' political information behaviors on Twitter during the 2014 Seoul Mayoral election. By using the mixed methods design of network analysis, tweet content analysis, and interviews, this research examined how citizens collaboratively engaged in the political communication and deliberation via Twitter during an election campaign. Intensive interviews with 13 citizen opinion leaders on Twitter provided the insights into understanding how their perceived societal types, norms, and perception of information value led to certain information sharing behaviors. Also explored was the dynamics of interactions within the virtual public sphere of Twitter as reflected in the conflicts and synergies of multiple information worlds. The Theory of Information Worlds (Jaeger & Burnett, 2010) was used to better understand the current phenomenon of citizens' virtual political communication and deliberation via social media. This research was the first to apply the Theory of Information Worlds into an empirical study examining social worlds of Twitter.;This mixed methods research reported both quantitative and qualitative findings identified through the lens of Theory of Information Worlds. Findings from the perspective of network and tweet content analysis demonstrated what information citizens discussed and shared and how they engaged in the collaborative information sharing behaviors (e.g., selective information exposure and/or avoidance) driven by perceived social types, norms, and the perception of information values---opposing political orientations. The separated information worlds were clearly observed through the boundaries between two groups of citizens sharing respective political orientation.;The qualitative findings from semi-structured interviews particularly featured how individuals considered as the same social type (e.g., media representatives) interpreted the shared social and/or occupational norms and differently applied them into particular information behaviors. The alteration in interpreting social and/or occupational norms resulted in the creation of conflicts as well as synergies within, between, and across the information worlds.;In particular, use of a variety of interview modes in this research (i.e., emails, voice over Internet protocol (VoIP) programs, and face-to-face interviews) offered practical strategies, implications, benefits, and drawbacks of interviewing social media users. This research demonstrated the increasing importance of conducting qualitative interviews with social media users in the era of Internet research as well as it suggested a number of practical strategies for how to design, conduct, and analyze intensive interviews. The strategies included the process of identifying purposive set of subjects, recruiting participants, interview scheduling, participant retention, recording, transcribing, translation of the responses, and presentation of the results.;Overall, this research attempted to achieve three goals: 1) to provide a holistic and comprehensive view of South Korean citizens' collaborative political information behaviors via Twitter during the election campaign; 2) to investigate the possibility of application of the theory of Information Worlds; and 3) to highlight the importance of using mixed methods design for researching individuals' political information behaviors via social media platforms. Given the lack of research from non-Western politically less stable countries, this case study from South Korean election provided richer empirical findings to the growing body of knowledge.
机译:这项研究调查了2014年首尔市长选举期间韩国公民在Twitter上的政治信息行为。通过使用网络分析,tweet内容分析和访谈的混合方法设计,本研究检查了公民在选举活动中如何通过Twitter协同参与政治沟通和审议。在Twitter上对13位公民舆论领袖进行了深入采访,提供了深入了解他们的感知社会类型,规范和信息价值感知如何导致某些信息共享行为的见解。还探讨了Twitter虚拟公共领域内的互动动态,反映在多个信息世界的冲突和协同作用中。信息世界理论(Jaeger&Burnett,2010)被用来更好地理解当前公民通过社交媒体进行虚拟政治交流和审议的现象。这项研究是第一个将信息世界理论应用于检验Twitter社会世界的实证研究。这项混合方法研究报告了通过信息世界理论视角确定的定量和定性研究结果。从网络和推文内容分析的角度来看,研究结果表明,公民讨论和共享了​​哪些信息,以及他们如何参与由感知的社会类型,规范和对信息的感知驱动的协作信息共享行为(例如,选择性的信息暴露和/或回避)。信息价值-反对政治取向。通过共享各自政治取向的两组公民之间的界限,清晰地观察到了分离的信息世界;半结构化访谈的定性研究结果尤其突出了被视为同一社会类型的个人(例如媒体代表)如何解释共享的社会和/或职业规范,并将其不同地应用于特定的信息行为。对社会和/或职业准则的解释的改变导致在信息世界之间,之间以及整个信息世界之间产生冲突以及产生协同作用。特别是,在本研究中使用了多种访谈方式(例如,电子邮件,语音) Internet协议(VoIP)程序和面对面采访)提供了采访社交媒体用户的实用策略,含义,优点和缺点。这项研究表明,在互联网研究时代,与社交媒体用户进行定性访谈的重要性越来越高,并且提出了许多实用的策略来设计,进行和分析强化访谈。这些策略包括确定有针对性的主题集,招募参与者,安排访谈,保留参与者,记录,抄写,回应的翻译以及结果的展示等过程。总体而言,这项研究试图实现三个目标:1)在竞选期间通过推特提供韩国公民协作政治信息行为的整体和全面视图; 2)研究信息世界理论应用的可能性; 3)强调使用混合方法设计通过社交媒体平台研究个人政治信息行为的重要性。鉴于缺乏非西方政治不稳定国家的研究,韩国大选的案例研究为不断增长的知识体系提供了更丰富的经验发现。

著录项

  • 作者

    Lee, Ji Sue.;

  • 作者单位

    The Florida State University.;

  • 授予单位 The Florida State University.;
  • 学科 Information science.;Political science.;Communication.
  • 学位 Ph.D.
  • 年度 2016
  • 页码 188 p.
  • 总页数 188
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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