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Marketing and individual quality of life perceptions: The separate roles of consumer alienation and consumer satisfaction in determining consumer well-being.

机译：营销和个人生活质量感知：消费者疏远和消费者满意度在决定消费者福祉方面的独立作用。

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摘要

The concept of "Quality of Life" (QOL) has evolved into a criterion in planning, conducting and evaluating various public and social policies and it has also become a common subject for research in several social sciences. In the field of marketing, substantial research efforts have been spent attempting to identify the implication of marketing activities to individual QOL. However, several conceptual and empirical limitations in past marketing studies have misdirected those research efforts. After identifying the common themes found in historical development of QOL research in social science fields, the current study attempts to: (1) provide a sound, theory based conceptualization of QOL, (2) categorize various approaches to studies of QOL, and (3) provide an explanatory framework based on this research to guide future studies of the relationship between marketing and individual QOL. In addition, focusing on potential empirical applications of the developed framework, the study adopts and contrasts the concept of consumer alienation to the concept of consumer satisfaction. The study's findings suggest that consumer alienation is a significant factor in explaining individual QOL and that it reflects the different aspects of consumers' evaluative responses toward consumption environments. Furthermore, the results demonstrate that there is a mediated relationship between consumer evaluative responses and individual QOL perceptions rather than the direct and automatic relationship previously assumed. These results imply the potential contributions of the sociological and integrative perspectives which provide the conceptual guidelines for the explanatory model proposed in this study.
机译：“生活质量”（QOL）的概念已发展成为规划，实施和评估各种公共和社会政策的标准，并且它也已成为若干社会科学领域研究的共同主题。在市场营销领域，已花费大量的研究努力来尝试确定市场营销活动对单个QOL的影响。但是，在过去的市场营销研究中，一些概念和经验上的限制误导了这些研究工作。在确定了社会科学领域QOL研究的历史发展中发现的共同主题之后，当前的研究试图：（1）提供合理的，基于理论的QOL概念，（2）对各种QOL研究方法进行分类，以及（3） ）在此研究的基础上提供了一个解释性框架，以指导对市场营销与个人QOL之间关系的未来研究。此外，该研究着眼于已开发框架的潜在经验应用，采用并区分了消费者异化的概念与消费者满意度的概念。该研究结果表明，消费者异化是解释个人生活质量的重要因素，它反映了消费者对消费环境的评估反应的不同方面。此外，结果表明，消费者评估反应与个人QOL感知之间存在中介关系，而不是先前假设的直接和自动关系。这些结果暗示了社会学和综合观点的潜在贡献，这些观点为本研究中提出的解释模型提供了概念指导。

著录项

  • 作者

    Ahn, Seungho.;

  • 作者单位

    The University of Oklahoma.;

  • 授予单位 The University of Oklahoma.;
  • 学科 Business Administration Marketing.
  • 学位 Ph.D.
  • 年度 1996
  • 页码 392 p.
  • 总页数 392
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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