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Examining the Product (RED) campaign: Millennials' self-identity and perception of the cause-branding initiative.

机译：检查产品（RED）广告系列：千禧一代的自我认同和对品牌塑造计划的认知。

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ause-related marketing (CRM) campaigns will account for an estimated

机译：与因果相关的营销（CRM）活动将占

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作者
Peterson, Kara.;
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作者单位

Texas Christian University.;

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授予单位 Texas Christian University.;
学科 Business Administration Marketing.;Mass Communications.;Sociology Demography.
学位 M.S.
年度 2009
页码 180 p.
总页数 180
原文格式 PDF
正文语种 eng
中图分类贸易经济;人口统计学;传播理论;
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入库时间 2022-08-17 11:37:45

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Examining the Product (RED) campaign: Millennials' self-identity and perception of the cause-branding initiative.

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