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A survey of the use of television advertising by retail stores.

机译：零售商店对电视广告使用情况的调查。

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作者
Pearson, Carl Edward.;
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作者单位

University of Southern California.;

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授予单位 University of Southern California.;
学科 Mass communication.;Marketing.
学位 M.B.A.
年度 1950
页码 92 p.
总页数 92
原文格式 PDF
正文语种 eng
中图分类
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2. Associations between children's television advertising exposure and their food consumption patterns: a household diary-survey study. [J] . Buijzen M, Schuurman J, Bomhof E Appetite . 2008,第2a3期

机译：儿童电视广告曝光与他们的食物消费方式之间的关联：一项家庭日记调查研究。
3. Self-Reported Influence of Television-Based Direct-to-Consumer Advertising on Patient Seasonal Allergy and Asthma Medication Use: An Internet Survey [J] . Nile M. Khanfar, Kevin A. Clauson, Hyla H. Polen, Current therapeutic research, clinical and experimental. . 2008,第2期

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4. Survey of Perceived Influence of the Conceptual Design Model of Interactive Television Advertising Towards Impulse Purchase Tendency [C] . Siti Mahfuzah Sarif, Azizah Che Omar, Norshuhada Shiratuddin International Conference on Applied Science and Technology . 2016

机译：互动电视广告概念设计模型对脉冲采购趋势的概念设计模型感知的调查
5. Media competition for advertising revenue: A comparative trend analysis of advertising in newspapers, magazines, television and satellite television in Saudi Arabia (1986-1996). [D] . Kateb, Saud Saleh. 1998

机译：媒体竞争广告收入：沙特阿拉伯报纸，杂志，电视和卫星电视广告的比较趋势分析（1986-1996年）。
6. Tobacco advertising in retail stores. [O] . K M Cummings, R Sciandra, J Lawrence 1991

机译：零售商店中的烟草广告。
7. Reasons retail merchants in Topeka, Kansas, give for advertising or refusing to advertise via radio and via television [O] . Hurley Daniel Burk. 1956

机译：堪萨斯州托皮卡的零售商人提供广告或拒绝通过广播和电视进行广告的原因

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