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首页> 外文学位 >A Sustainable Fashion Business Opportunity? Exploring Clothing Redesign with the Theory of Planned Behavior.
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A Sustainable Fashion Business Opportunity? Exploring Clothing Redesign with the Theory of Planned Behavior.

机译：可持续的时尚商业机会？用计划行为理论探索服装的重新设计。

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摘要

In the United States, more than half of post-consumer used clothing has been discarded into landfills (Chen & Burns, 2006). Redesigning used clothing could be a sustainable alternative to disposal. Through in-depth interviews, visual analysis of redesigned clothing, and questionnaires, redesign behavior was explored. Thirty women participated in the study (mean age 43.75, 86.67% Caucasian). Participants were divided into groups based on their experience with redesign. Redesign Consumers (RC) 30% of participants, hired someone for redesign or redesigned without advanced sewing and fashion design skills. Redesign Enthusiasts (RE), 33.33% of participants, redesigned clothing for themselves, implementing advanced sewing and design skills. Redesign Professionals (RP), 36.67% of participants, had sold redesigned garments in the past.;The theory of planned behavior was used as a theoretical framework for data analysis (Ajzen, 1991). Participants had a generally high level of concern for the environment, were somewhat likely feel social pressure from friends and family to behave ecologically, and engaged in several types of sustainable fashion behaviors, especially wearing used clothing. Eighty percent (n = 16) intended to keep their redesigned garments and indicated high likelihood to redesign again in the future. Participants discussed barriers to redesigning clothing, such as worry that the garment wouldn't turn out as expected. Almost half of participants (48.28%), expected to pay less than the original retail price of the garment for redesign which could make it difficult to profit from redesign. The findings will have practical implications for entrepreneurs, who might use these results to weigh the pros and cons of starting a new redesign business.
机译：在美国，一半以上的消费后二手衣服已被丢弃到垃圾填埋场（Chen＆Burns，2006）。重新设计旧衣服可能是替代性的可持续选择。通过深入的访谈，对重新设计的服装的视觉分析和问卷调查，探索了重新设计的行为。 30名妇女参加了该研究（平均年龄43.75，白种人86.67％）。参与者根据他们的重新设计经验分为几组。重新设计消费者（RC）30％的参与者，雇用了某人进行重新设计或没有高级缝纫和服装设计技能的重新设计。重新设计运动者（RE），占33.33％的参与者，为自己重新设计了服装，运用了先进的缝纫和设计技能。过去有36.67％的参与者是Redesign Professionals（RP），过去曾出售过重新设计的服装。计划行为理论被用作数据分析的理论框架（Ajzen，1991）。参与者通常对环境有很高的关注度，他们在某种程度上可能感觉到来自朋友和家人的社会压力，要求其生态行为，并从事几种可持续的时尚行为，尤其是穿旧衣服。 80％（n = 16）打算保留其重新设计的衣服，并表示将来有可能重新设计衣服。与会者讨论了重新设计服装的障碍，例如担心服装无法达到预期的效果。预计将近一半的参与者（48.28％）会为重新设计支付比服装原零售价低的价格，这可能会使他们很难从重新设计中获利。调查结果将对企业家产生实际意义，他们可能会利用这些结果来权衡开始新的重新设计业务的利弊。

著录项

  • 作者

    Janigo, Kristy A.;

  • 作者单位

    University of Minnesota.;

  • 授予单位 University of Minnesota.;
  • 学科 Design.;Sustainability.;Fashion.
  • 学位 Ph.D.
  • 年度 2015
  • 页码 255 p.
  • 总页数 255
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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