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Incentives that increase user-generated-content production in virtual environments: A quantitative analysis of crowd-sourced labor productivity over time.

机译：鼓励在虚拟环境中增加用户生成内容的激励措施：对随着时间推移众包劳动生产率的定量分析。

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Two of the first questions for any organization utilizing online volunteers in a crowdsourcing virtual environment are (a) how to increase the quantity of user-generated content (UGC) being submitted, and (b) how to keep users coming back. This research tested the ability of different incentives on a website to affect the quantity of user submissions and rate of user-attrition. To test this, 198 participants were randomly divided into four incentive groups: (a) Social Praise, (b) Leaderboard, (c) Lottery and (d) the control group. None of the tests of the incentive groups compared to the control group achieved statistical significance. Reaching statistical significance was hindered by drastic participant attrition during the research period. Behavioral outcomes may be the underlying mechanisms by which various incentive programs increase user-generated content quantity and minimize user attrition, resulting in overall UGC-maximization over time.

机译：对于任何在众包虚拟环境中利用在线志愿者的组织，首先要解决的两个问题是（a）如何增加提交的用户生成内容（UGC）的数量，以及（b）如何保持用户的回头率。这项研究测试了网站上不同激励措施影响用户提交量和用户流失率的能力。为了测试这一点，将198名参与者随机分为四个奖励组：（a）社会赞美，（b）排行榜，（c）彩票和（d）对照组。与对照组相比，激励组的测试均未达到统计学意义。在研究期间，剧烈的参与者损耗阻碍了达到统计学意义。行为结果可能是各种激励计划通过其增加用户生成的内容量并使用户减员最小化的根本机制，从而随着时间的流逝总体上使UGC最大化。

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作者
Kittinger, Robert S.;
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作者单位

Capella University.;

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授予单位 Capella University.;
学科 Industrial arts education.;Web studies.;Social psychology.;Behavioral psychology.;Organizational behavior.
学位 Psy.D.
年度 2015
页码 134 p.
总页数 134
原文格式 PDF
正文语种 eng
中图分类
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Incentives that increase user-generated-content production in virtual environments: A quantitative analysis of crowd-sourced labor productivity over time.

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