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Antecedents of environmentally sensitive consumer behaviors: an investigation of goal framing theory.

机译：对环境敏感的消费者行为的前因：对目标框架理论的研究。

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摘要

Human behavior strongly impacts environmental quality. Altering behaviors that significantly affect the well-being of the environment can reduce the impact of human actions in a way that could help overcome environmental deterioration. However, this requires understanding the factors affecting consumer behavior towards acting in a more ecologically conscious manner. Further, the effects of these factors could vary based on the different types of consumer behaviors, such as environmentally sensitive purchase (acquisition), usage, and post-use (disposal) behaviors. The purpose of this dissertation is to analyze the predicting factors of different types of environmentally sensitive consumer behavior by examining the extent to which such behaviors towards ecological well-being are dependent on moral considerations, feelings, or self-interest motives. Study I, using the National Opinion Research Center 2010 General Social Survey data, identified different predictors for five types of environmentally sensitive behaviors, while pointing to the need for more psychological predictors. In Studies II, III, and IV, based on Goal Framing Theory (GFT), the explanatory values of the variables of three theories, Theory of Planned Behavior (TPB), Value-Belief-Norm (VBN), and Theory on Affect (TA), which focus on gain motives, moral concerns, and hedonic motives, respectively, were compared with each other for three different pro-environmental consumer behaviors. The analysis of primary data collected through an online survey using Structural Equation Modeling (SEM) indicate that GFT is an important framework in explaining the eco-sensitive purchase, usage, and post-use behaviors of consumers. The findings suggest that values (biospheric, egoistic), environmental concern, awareness of consequences, subjective norms, attitudes towards behavior, affect, and especially intention seemed to be important predictors for all examined behaviors. While variables of the VBN seemed to have the greatest explanatory power for eco-sensitive purchase behavior, variables of the TPB seemed to have the greatest explanatory power for eco-sensitive post-use. Two types of usage behaviors, transportation and household energy use, were mostly explained by variables of the TA. Furthermore, transportation was explained by variables of the VBN. Results obtained from this study are important in developing better intervention strategies in order to alter the relevant environmentally harmful consumer behaviors. Such information will be critical to the development of necessary strategies and expansion of environmentally sensitive purchase, usage, and post-use behaviors.
机译：人类行为严重影响环境质量。改变会严重影响环境福祉的行为，可以减轻人类行为的影响，从而有助于克服环境恶化的问题。但是，这需要了解影响消费者行为的因素，以便采取更加生态意识的方式行事。此外，这些因素的影响可能会根据不同类型的消费者行为而变化，例如对环境敏感的购买（获取），使用情况和使用后（处置）行为。本文的目的是通过考察这种对生态幸福的行为在多大程度上取决于道德考虑，情感或自我利益动​​机来分析不同类型的环境敏感型消费者行为的预测因素。研究一使用国家舆论研究中心2010年总体社会调查数据确定了五种类型的环境敏感行为的不同预测因素，同时指出需要更多的心理预测因素。在研究II，III和IV中，基于目标框架理论（GFT），对三种理论，计划行为理论（TPB），价值信念规范（VBN）和情感理论（ TA），分别关注获得动机，道德关注和享乐动机，针对三种不同的有利于环境的消费者行为进行了比较。通过使用结构方程模型（SEM）通过在线调查收集的主要数据的分析表明，GFT是解释消费者对生态敏感的购买，使用和使用后行为的重要框架。研究结果表明，价值观（生物圈，利己主义），对环境的关注，对后果的认识，主观规范，对行为，情感的态度，尤其是意图，似乎是所有所检查行为的重要预测指标。 VBN变量似乎对生态敏感的购买行为具有最大的解释力，而TPB变量似乎对生态敏感的后期使用具有最大的解释力。两种使用行为，即运输和家庭能源使用，主要由技术援助的变量来解释。此外，通过VBN变量解释了运输。从这项研究中获得的结果对于制定更好的干预策略以改变相关的对环境有害的消费者行为至关重要。此类信息对于制定必要的策略以及扩大对环境敏感的购买，使用和使用后行为至关重要。

著录项

  • 作者

    Onel, Naz.;

  • 作者单位

    Montclair State University.;

  • 授予单位 Montclair State University.;
  • 学科 Environmental Management.;Business Administration Management.;Environmental Studies.
  • 学位 Ph.D.
  • 年度 2014
  • 页码 373 p.
  • 总页数 373
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 等离子体物理学;
  • 关键词

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