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A choice model approach to business & leisure traveler's preferences for green hotel attributes.

机译：一种选择模型方法，可满足商务和休闲旅行者对绿色酒店属性的偏爱。

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摘要

There has been an increase in environmental concern by travelers in the United States (U.S.). As a result, hospitality companies are taking note and have begun to incorporate environmentally friendly or green practices into their operations. What remains relatively unclear, though, is if the increase in environmental consciousness has translated into a demand for environmentally friendly tourism products, such as hotels. There are a few studies related to the demand for environmentally friendly hotel attributes, but none of them have looked at a bundle of environmentally friendly attributes and how customers would react to a hotel room incorporating not one, but several of them.The purpose of this study, based on bundles of environmentally friendly hotel room attributes, was to identify both the type of environmentally friendly hotel room that business and leisure travelers most prefer, and the characteristics of the traveler who prefers such a room.This study was designed as a conjoint choice experiment, which measures variation in behavior by presenting customers with hypothetical scenarios that incorporate various product characteristics and asking them to rank each scenario based on their preference. In this study, the scenarios were hypothetical hotel rooms that incorporated various bundles of green attributes. The scenarios, along with demographic and attitude questions, were presented to the survey sample using an online survey company.The most preferred room was one that incorporated towel and linen policies, a refillable shampoo dispenser, a key card that controls power to the room, energy efficient light bulbs, was green certified, but did not have a recycling bin. Environmental attitudes and the number of environmentally friendly activities the respondents performed at home identified significant differences in the type of traveler that prefers the environmentally friendly room. Other demographic variables were not significant in this study.Understanding which combination of attributes is preferred over the other gives a clearer picture to hotel managers and developers of what specific combination of green attributes guests would like to see in a hotel room. Hotel managers can use this information to develop specific marketing campaigns geared towards their green consumers. Future research, implications, and limitations of the study are discussed.
机译：在美国（美国），旅行者对环境的关注增加了。结果，酒店公司开始注意并开始将环保或绿色做法纳入其运营。但是，相对尚不清楚的是，环保意识的增强是否已转化为对环境友好型旅游产品（如酒店）的需求。有几项研究与对环保酒店属性的需求有关，但没有研究关注一堆环保属性以及顾客对包含其中一个或多个属性的酒店房间的反应。这项研究基于一系列环保酒店房间属性，旨在确定商务和休闲旅行者最喜欢的环保酒店房间类型以及喜欢这种房间的旅行者的特征。选择实验，通过向客户展示包含各种产品特征的假设情景并要求他们根据自己的偏好对每种情景进行排名，来衡量行为变化。在本研究中，方案是假设的酒店客房，其中包含各种绿色属性。使用在线调查公司将这些方案以及人口统计和态度问题提交给了调查样本。最优选的房间是其中结合了毛巾和床单政策，可填充洗发液分配器，控制房间电源的钥匙卡，节能灯泡，已通过绿色认证，但没有回收箱。受访者在家中所采取的环境态度和环保活动的数量表明，偏爱环保房间的旅行者类型存在显着差异。其他人口统计学变量在本研究中并不重要。了解哪种属性组合比其他属性组合更可为酒店管理者和开发人员提供更清晰的图片，以了解客人希望在酒店房间中看到哪些特定的绿色属性组合。饭店经理可以使用此信息来制定针对其绿色消费者的特定营销活动。讨论了未来的研究，研究的意义和局限性。

著录项

  • 作者

    Millar, Michelle.;

  • 作者单位

    University of Nevada, Las Vegas.;

  • 授予单位 University of Nevada, Las Vegas.;
  • 学科 Business Administration General.
  • 学位 Ph.D.
  • 年度 2009
  • 页码 177 p.
  • 总页数 177
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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