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Essays on market dynamics, regulation and advertising.

机译：关于市场动态，监管和广告的论文。

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摘要

This dissertation is a collection of three essays that deal with a number of different topics in Industrial Organization. Mainly, they are concerned with market dynamics, regulation policies and advertising.;Chapter 1 develops and estimates a dynamic oligopoly model of advertising in the cigarette industry. With this estimated model, I evaluate the impact of the 1971 TV/Radio advertising ban on the cigarette industry. A puzzling fact about this ban is that, while industry advertising spending decreased sharply immediately following its passage, spending then recovered and actually exceeded its pre-ban level within five years. While simple static models cannot account for such a turn of events, the rich dynamic model developed in this paper can. This chapter exploits new previously confidential micro data, now made public through tobacco litigation. In addition, the chapter uses a new concept of Oblivious Equilibrium to handle intractable state space and accelerate equilibrium computation.;Chapter 2 studies how advertising influences firms' incentives to invest in R&D The link between advertising and industry innovation is important, not only because advertising can spur R&D by spreading product knowledge, but also because advertising can discourage new innovative firms from entering the industry. This chapter finds that a worse advertising technology can result in local improvements in industry innovation rates. Globally, however, a complete ban on advertising always reduces industry growth. This result is significant because industry advertising spending is quantitatively significant and there are potential connections between public policy towards advertising and R&D.;In chapter 3, we study the performance of the New-Deal sugar manufacturing cartel that existed from 1934 to 1974. We show that the cartel led to major distortions in both how sugar produced at a given factory, and in where the industry was located. The setup of this legal cartel involved four important provisions: sale quotas, land restriction, side payments, and government negotiated factory-farm contracts. We argue that all four provisions distorted how sugar was produced and led to significant loss in productivity measured by sugar recovery rate. Furthermore, we present extensive evidence from industry, company and factory records to support these conclusions.
机译：本文是三篇论文的集合，涉及工业组织中的许多不同主题。他们主要关注市场动态，监管政策和广告。;第一章开发并估算了卷烟行业广告的动态寡头模型。通过这种估计的模型，我评估了1971年电视/广播广告禁令对卷烟行业的影响。关于这一禁令的一个令人困惑的事实是，尽管行业广告支出在通过后立即急剧下降，但随后又恢复了，实际上在五年内超过了禁令前的水平。尽管简单的静态模型无法解决此类事件，但本文开发的丰富的动态模型可以解决。本章利用了以前通过烟草诉讼公开的新的以前保密的微数据。此外，本章还使用了“遗忘平衡”的新概念来处理棘手的状态空间并加速了平衡计算。第二章研究了广告如何影响企业对研发的投资动机广告与行业创新之间的联系非常重要，不仅因为广告可以通过传播产品知识来刺激研发，还因为广告可以阻止新的创新公司进入该行业。本章发现，较差的广告技术可以导致行业创新率的局部提高。但是，在全球范围内，全面禁止广告宣传总是会阻碍行业的增长。该结果之所以重要，是因为行业广告支出在数量上是巨大的，并且公共政策对广告和R＆D之间存在潜在的联系。在第三章中，我们研究了1934年至1974年间存在的新交易制糖业卡特尔的绩效。卡特尔在给定工厂的糖生产方式和行业所在地都造成了严重的扭曲。该法律卡特尔的设立涉及四个重要规定：销售配额，土地限制，附带付款以及政府谈判的工厂－农场合同。我们认为，所有这四个规定都扭曲了糖的生产方式，并导致以糖回收率衡量的生产力显着下降。此外，我们提供了来自行业，公司和工厂记录的大量证据来支持这些结论。

著录项

  • 作者

    Qi, Shi.;

  • 作者单位

    University of Minnesota.;

  • 授予单位 University of Minnesota.;
  • 学科 Economics General.;Economics Theory.
  • 学位 Ph.D.
  • 年度 2009
  • 页码 155 p.
  • 总页数 155
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 经济学;经济学;
  • 关键词

  • 入库时间 2022-08-17 11:38:27

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