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Female stereotypes in 21st century news and business magazines.

机译：21世纪新闻和商业杂志中的女性刻板印象。

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摘要

This thesis examines the visual representations of women in nationally circulated news and business magazines, based on nine forms of stereotypical nonverbal gender displays identified by Goffman (1979), Kang (1997), Umiker-Sbeok (1996), and Lindner (2004). This study is based on Lindner's (2004) study and duplicates its coding categories. Content analysis was used to examine stereotypical depictions of women in 21st century advertisements. The researcher and a research assistant coded a total of 12,458 advertisements from 2000 through 2007 from Time, Newsweek, BusinessWeek, and Forbes, of which 89% or 11,134 contained at least one stereotypical depiction within the nine categories. Advertisements containing one or more females, either in the absence of men or the presence of one or more men, were coded in this study.;Women were shown as objects, whose function in the advertisement was to be looked at at the highest frequency. Women were shown inhibited by their movement at the lowest frequency. Among the four magazines, Time had the highest number of ads available to be coded as well as the highest number of stereotypes. The results from Lindner's (2004) study and those of the current study concurred in that there were still low percentages of movement and function ranking. The biggest difference between both studies was in the area of relative size, where the current study had a higher percentage of ads that showed the man taller, larger, or taking up more space than the woman.
机译：本文根据Goffman（1979），Kang（1997），Umiker-Sbeok（1996）和Lindner（2004）确定的九种定型非语言性别展示形式，研究了国家发行的新闻和商业杂志中妇女的视觉表现形式。本研究基于Lindner（2004）的研究，并重复了其编码类别。内容分析被用来检验21世纪广告中对女性的刻板印象。从2000年到2007年，研究人员和一名研究助理共编码了12458个广告，这些广告来自《时代》，《新闻周刊》，《商业周刊》和《福布斯》，其中89％或11134个广告在这9个类别中至少包含一种刻板印象。在这项研究中，对包含一个或多个女性的广告进行了编码，无论是在没有男性的情况下还是在有一个或多个男性的情况下。；女性被展示为对象，其在广告中的作用应以最高频率出现。显示妇女被最低频率的运动所抑制。在这四本杂志中，《时代》拥有可编码的广告数量最多，且刻板印象数量最多。 Lindner（2004）研究的结果和当前研究的结果一致认为，运动和功能排名的百分比仍然较低。两项研究之间的最大区别在于相对尺寸方面，当前的研究中有较高比例的广告显示男性比女性更高，更大或占用更多空间。

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  • 作者

    Gizycki, Gosia.;

  • 作者单位

    San Jose State University.;

  • 授予单位 San Jose State University.;
  • 学科 Psychology Social.;Mass Communications.;Womens Studies.
  • 学位 M.S.
  • 年度 2009
  • 页码 51 p.
  • 总页数 51
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 社会心理、社会行为;社会学;传播理论;
  • 关键词

  • 入库时间 2022-08-17 11:38:28

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