• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文学位 >Vertical integration in airline ticket distribution: A transaction cost analysis.
【24h】

Vertical integration in airline ticket distribution: A transaction cost analysis.

机译：机票分销中的垂直整合：交易成本分析。

获取原文
获取原文并翻译 | 示例
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

This empirical study investigates whether vertically integrated firms perform better operationally than non-integrated firms. The setting is the U.S. airline ticket distribution industry. All U.S. carriers own and operate their own direct distribution channels. Some have formed integrated airline agencies such as Orbitz, a distribution powerhouse, while others still heavily rely on independent representatives (or travel agents managed through contracts) instead of integrated sales forces.;Whether the transaction of ticket distribution should be performed within a firm or across a market has been a long-lasting debate between airlines and travel agencies. To understand what determines where firm boundaries are drawn, transaction cost analysis is performed based on transaction cost economics and vertical integration theory. DEA (data envelopment analysis) is used to assess operational performance by analyzing sixteen years (1992 through 2007) of detailed data. The data is extracted from annual reports of eleven major U.S. carriers on Form 10-K filed with the SEC (U.S. Securities and Exchange Commission) and Form 41 filed with the DOT (Department of Transportation). In addition, Tobit model regression methods are used to test the relationship between distribution efficiency scores obtained from DEA and proposed determinants.;The results reveal that airlines with vertically integrated airline agencies do not necessarily perform systematically better than those without. These findings suggest that the benefit of ownership of the distribution channel cannot improve airline operational efficiency. This empirical work provides evidence to airline ticket distribution's key stakeholders, the airlines, GDS (Global Distribution System) firms, meta online search agents, and travel agents on whether vertical integration decisions are beneficial to their roles in the distribution industry.
机译：这项实证研究调查了垂直整合的公司在运营方面是否比非整合的公司更好。设置是美国飞机票发行行业。所有美国运营商都拥有并运营自己的直接分销渠道。有些人已经组建了一家综合性的航空公司代理机构，例如Orbitz，一家发行公司，而另一些公司仍然严重依赖独立代表（或通过合同管理的旅行社），而不是整合的销售人员。整个市场上，航空公司与旅行社之间一直存在着长期的争论。为了了解确定企业边界的位置的决定因素，交易成本分析是基于交易成本经济学和垂直整合理论进行的。 DEA（数据包络分析）用于通过分析十六年（1992年至2007年）的详细数据来评估运营绩效。该数据是从11家美国主要承运人的年度报告中提取的，这些报告是通过SEC（美国证券交易委员会）提交的表格10-K和通过DOT（交通运输部）提交的表格41制成的。此外，使用Tobit模型回归方法测试从DEA获得的分配效率得分与提议的决定因素之间的关系。结果表明，拥有垂直整合的航空公司的航空公司的系统绩效不一定比没有航空公司的航空公司更好。这些发现表明，拥有分销渠道的利益无法提高航空公司的运营效率。这项实证研究为机票分销的主要利益相关者，航空公司，GDS（全球分销系统）公司，元在线搜索代理商和旅行代理商提供了证据，证明垂直整合决策是否对其分销行业的角色有利。

著录项

  • 作者

    Cheng, Kuangnen.;

  • 作者单位

    Golden Gate University.;

  • 授予单位 Golden Gate University.;
  • 学科 Business Administration Management.;Economics Commerce-Business.;Economics Labor.;Transportation.
  • 学位 D.B.A.
  • 年度 2009
  • 页码 95 p.
  • 总页数 95
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 贸易经济;劳动经济;贸易经济;综合运输;
  • 关键词

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号