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A strategic module-based platform design method for developing customized families of products and services.

机译：基于策略模块的平台设计方法，用于开发定制的产品和服务系列。

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摘要

For mass customization environments, many companies are increasing their efforts to reduce cost and time for developing new products and services while satisfying individual customer needs. Most products these days include bundles of services to help satisfy customers' needs and remain competitive in the market. Product family design facilitates mass customization by allowing highly differentiated products to be developed around a platform while targeting products to distinct market segments. Therefore, effective platforming of products and services is a cost-effective way to achieve mass customization. The objective in this research is to develop a Strategic Module-based Platform Design Method (SMPDM) to determine a platform design strategy to support product and service family design in a dynamic and uncertain environment. The proposed method extends concepts from product family and product platform design into service design, emphasizing a bottom-up approach and module-based design. Ontologies and object-oriented concepts are used to represent products and services and enable sharing and reuse of design information. Data mining techniques are used to identify a platform and modules by utilizing design information stored in a large database or repository. To determine a platform for family design in a dynamic and uncertain market environment, the SMPDM uses agent-based decision-making, involving a market-based negotiation mechanism and a game theoretic approach based on module-based platform concepts and a mathematical model. To demonstrate and validate the usefulness of the proposed method, it is applied to two industrial examples (a family of power tools and a family of checking account services) and tested in multiple scenario-based experiments. The SMPDM provides an optimal platform design strategy that can be adapted to various dynamic and uncertain market environments. Therefore, the SMPDM can help develop design strategies to manage and create a cost-effective variety of products and services based on a platform in support of mass customization.
机译：对于大规模定制环境，许多公司都在加大努力以减少开发新产品和服务的成本和时间，同时满足个人客户的需求。如今，大多数产品都包含捆绑服务，以帮助满足客户的需求并保持市场竞争力。产品系列设计通过允许围绕平台开发高度差异化的产品，同时将产品定位到不同的细分市场，从而促进了大规模定制。因此，有效的产品和服务平台化是实现大规模定制的一种经济高效的方法。本研究的目的是开发一种基于战略模块的平台设计方法（SMPDM），以确定一种平台设计策略，以在动态和不确定的环境中支持产品和服务系列设计。所提出的方法将概念从产品系列和产品平台设计扩展到服务设计，强调了自下而上的方法和基于模块的设计。本体和面向对象的概念用于表示产品和服务，并实现设计信息的共享和重用。数据挖掘技术用于通过利用存储在大型数据库或存储库中的设计信息来识别平台和模块。为了确定在动态和不确定的市场环境中进行家庭设计的平台，SMPDM使用基于代理的决策，包括基于市场的协商机制以及基于模块的平台概念和数学模型的博弈论方法。为了演示和验证该方法的有效性，将其应用于两个工业示例（一系列电动工具和一系列支票帐户服务），并在基于多个方案的实验中进行了测试。 SMPDM提供了可以适应各种动态和不确定的市场环境的最佳平台设计策略。因此，SMPDM可以基于支持大规模定制的平台，帮助开发设计策略来管理和创建具有成本效益的各种产品和服务。

著录项

  • 作者

    Moon, Seung Ki.;

  • 作者单位

    The Pennsylvania State University.;

  • 授予单位 The Pennsylvania State University.;
  • 学科 Engineering Industrial.
  • 学位 Ph.D.
  • 年度 2008
  • 页码 213 p.
  • 总页数 213
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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