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首页> 外文学位 >FUNDoggy: Using Gamification and Social Network Services to Create a Mobile Fundraising Application for Helping Shelter Dogs.
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FUNDoggy: Using Gamification and Social Network Services to Create a Mobile Fundraising Application for Helping Shelter Dogs.

机译：FUNDoggy：使用游戏化和社交网络服务创建移动筹款应用程序来帮助庇护犬。

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摘要

The proliferation of new media is rapidly changing the world of philanthropy and more effective methods of raising funds and developing donor relationships must be sought. Furthermore, today's trends indicate that the amount of giving by individuals has increased gradually, but the generation gap in donors is increasing.;Fundamentally, this thesis project seeks effective ways to attract young donors and show how to maintain a continuous connection with them by using today's trending business and marketing buzzwords, "gamification" and "social network services." Employing a game's entertainment, problem-solving challenges, interactive experience, and customer loyalty improvement is expected to create significant synergy when the game is merged with fundraising and social network services. The study also engaged in an in-depth exploration of existing fundraising methods, in which user interviews were employed to identify the underlying problems. Finally, this study presents an understanding of game mechanics and psychology and outlines its strategic plan for a new fundraising app, designed for a nonprofit animal shelter to encourage pet adoption and donation.;Through the analysis, this thesis project suggests solutions and ideas for a better UX design for a fundraising app that can engage people and draw their attention. Finally, based on this study, recommendations are made for further research that reinforces the role of a fundraising app in making a better world.
机译：新媒体的泛滥迅速改变了慈善世界，必须寻求更有效的筹集资金和发展捐助者关系的方法。此外，当今的趋势表明，个人捐赠的数量逐渐增加，但捐赠者的代沟却在增加。;从根本上说，本论文项目寻求有效的方法来吸引年轻的捐赠者并展示如何通过使用来与他们保持持续的联系当今流行的商业和营销流行语是“游戏化”和“社交网络服务”。当游戏与筹款和社交网络服务合并时，利用游戏的娱乐性，解决问题的挑战，互动体验和提高客户忠诚度有望产生巨大的协同作用。该研究还对现有的筹款方法进行了深入的探索，其中采用了用户访谈来确定潜在的问题。最后，本研究提出了对游戏机制和心理学的理解，并概述了其针对新的筹款应用程序的战略计划，该应用程序旨在为非营利性动物庇护所设计，以鼓励宠物的收养和捐赠。筹款应用程序的更好的UX设计，可以吸引人们并引起人们的注意。最后，根据这项研究，建议进一步研究，以加强筹款应用程序在创造更美好世界中的作用。

著录项

  • 作者

    Na, Yu Ri.;

  • 作者单位

    Rochester Institute of Technology.;

  • 授予单位 Rochester Institute of Technology.;
  • 学科 Design.;Web studies.;Multimedia communications.
  • 学位 M.F.A.
  • 年度 2017
  • 页码 199 p.
  • 总页数 199
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 公共建筑;
  • 关键词

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