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An Assessment of the Consumer Food Environment in Food Stores in Two Rural Oklahoma Communities

机译：对俄克拉荷马州两个农村社区食品商店中消费者食品环境的评估

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摘要

This research assessed the availability, quality, pricing, and marketing of healthy and less healthy foods in food stores in two rural communities in southern Oklahoma with a high proportion of Native American residents, in order to identify aspects of the consumer food environment that may contribute to poor health outcomes and that hold potential as targets for future interventions. Two different tools were used, the Nutrition Environment Measures Survey for Stores (NEMS-S) and the Food Availability and Marketing Survey (FAMS), with the intent to evaluate differences between the tools as well as strengths and weaknesses of each tool. NEMS-S and FAMS yielded consistent measurements of food availability across store types. FAMS alone investigated food marketing. The only grocery store in the area offered a wide variety of healthy foods, including high quality, competitively priced fresh produce. The dollar store and convenience stores did not offer any fresh produce. Convenience stores sold few healthy options. The dollar store offered more healthy options than convenience stores. Marketing almost exclusively promoted less healthy foods. In particular, prominent placement of less healthy options near checkout aisles and cash registers occurred at all stores. Promising possibilities for future food store interventions in these communities may include promoting healthy checkout aisles; improving stocking of healthy items at convenience stores; and using placement and promotion to increase the visibility of healthy options already present in stores.
机译：这项研究评估了俄克拉荷马州南部两个农村社区以及美国原住民比例很高的食品商店中健康食品和较不健康食品的可获得性，质量，价格和市场营销，以便确定可能对食用食品环境产生影响的方面导致不良的健康结果，并且有可能成为未来干预的目标。使用了两种不同的工具，即商店的营养环境措施调查（NEMS-S）和食品可获得性和市场调查（FAMS），目的是评估工具之间的差异以及每种工具的优缺点。 NEMS-S和FAMS对各种商店的食物供应量进行了一致的测量。仅FAMS就调查了食品营销。该地区唯一的杂货店提供各种健康食品，包括高品质，价格优惠的新鲜农产品。美元商店和便利店没有提供任何新鲜产品。便利店出售的健康商品很少。与便利店相比，一元店提供了更多健康的选择。营销几乎专门推广了不健康的食品。特别是，在所有商店中，结账过道和收银机附近都放置了不良健康食品的显着位置。这些社区将来进行食品储藏干预的可能性包括促进健康的结帐通道；改善便利店中健康物品的库存；并使用展示位置和促销来提高商店中已经存在的健康商品的可见度。

著录项

  • 作者

    Hubbard, Elizabeth.;

  • 作者单位

    Oklahoma State University.;

  • 授予单位 Oklahoma State University.;
  • 学科 Nutrition.;Public health.;Native American studies.
  • 学位 M.S.
  • 年度 2017
  • 页码 116 p.
  • 总页数 116
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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