发展第四方物流，对于建立现代物流体系具有十分重要的作用。近年来，山东省第四方物流在快速发展过程中还存在着许多困难和问题。通过对山东省发展第四方物流的SWOT分析显示，山东省在政策、区位、交通、人口和市场等方面优势突出，机会众多；其劣势及威胁也很明显。山东省应加强政府宏观调控，大力发展第三方物流，选择以第三方物流和第四方物流协同运作的主导模式，建立物流公共信息平台，大力培养和引进第四方物流专业人才，实施第四方物流市场促销策略，以有效促进其稳步健康发展。%To develop fourth-party logistics is the key to build a modern logistics system. In recent years, Shandong province still has some difficulties with the rapid growth of fourth-party logistics. A SWOT analysis of fourth-party logistics in Shandong province is con-ducted and the result shows that Shandong has strengths in policy, location, transportation, population and market, which is an exciting op-portunity. However, the weakness is also obvious. Shandong shall enhance governmental micro regulation and control in an effort to proac-tively develop third-party logistics, choose a leading operation pattern integrating third-party logistics with fourth-party logistics, and build a public information platform. It shall invest more in building a strong pipeline of talents and carry out marketing strategies for the stable and healthy development of fourth-party logistics.
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