Analyzing the news about Carrefour price fraud crisis occurred in Jan. 2011 by means of Situational Crisis Communication Theory, the study concludes that Carrefour attributed the price fraud crisis to occasional mistakes; however, the counterpaxts to Can＇efour＇s malicious illegal behavior. Carrefour combined the seeking-for-excuse strategy with apology-making, compensation and improvement strategies, resulting in bad effects. There are profound reasons for the failure of Carrefour＇s strategies, among which harm of crisis and previous performance of the organization are the most obvious%应用危机情景沟通理论对始于2011年1月的家乐福价格欺诈事件相关报导进行分析发现：家乐福把价格欺诈事件归因为偶然的＂过失＂行为,而利益相关者则归因为家乐福的蓄意欺诈＂违规＂行为。而家乐福则混合使用＂寻找借口＂与＂道歉、补偿、改善＂作为其应对策略。其结果是家乐福的危机应对策略效果不佳。家乐福的危机应对策略的失败有其更深层次的原因。其中以＂危机伤害＂和＂组织过往表现＂最为明显。
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