首页> 中文期刊> 《企业活力》 >员工满意度、服务质量和顾客满意度之间的关系综述

员工满意度、服务质量和顾客满意度之间的关系综述

         

摘要

The commodity is reaching the homogeneity increasingly today.It has become more and more difficult that the enterprises win the competition by the product quality and technical advantage.Therefore,the enterprises pay more attentions to the customers.From the aspect of the customer means keeping the customers satisfied,and the customer satisfaction is mainly measured by the customer perception of service quality.Then,the service provider is the enterprises' employees.So the enterprises should make employees satisfactory.%在商品日益趋近同质化的今天,企业通过产品质量和技术优势等来赢得竞争已变得越来越困难,因此从顾客方面来入手越来越受到企业的重视。从顾客方面入手,即是让顾客满意,顾客满意主要是通过顾客感知的服务质量来衡量的。而服务的提供者是企业的员工,从而企业要使员工满意。

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