名人故里主要指具有影响力的历史名人的出生、重要生活工作地，因名人效应历来广受尊崇，当地也形成带有名人烙印的文化现象，成为激励当今的正能量。然而受经济、政绩等利益驱动，一些地方异化了名人文化内涵，对名人概念随意捏造，对名人故里粗放开发。分析名人故里的文化内涵、当下开发乱象，介绍了部分国内外成功案例，提出了特色文化产业开发对策思路。%Hometowns of celebrities refers to the living or working place of influential historic people and they are highly honored because of celebrity effects. With celebrity impacts, these places have accumulated positive energy of encouragement. However, driven by economic or political reasons, some places dissimilated the connotation of celebrity culture, randomly make up concepts about celebrities and adopt extensive mode of development. This thesis analyzes cultural connotation of hometown of celebrities and current situation of development, introduces successful cases from home and abroad and finally puts forward strategies of characteristic cultural industry development.
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