随着“知识经济”的到来和全球一体化经济的发展，企业文化作为企业管理的一部分，在企业管理中起着核心的作用。它贯穿在企业的各个环节，渗透在一切活动之中。优秀的企业文化是企业巨大的财富和无形资产，是企业立足、发展、兴盛的不竭动力。%With the“knowledge economy”is coming and the development of the integration of the global economy, as one part of enterprise management, enterprise culture plays a central role in the enterprise management. Enterprise culture is running through all aspects of the enterprise management and penetrating all enterprise activities. Excellent enterprise culture is the great wealth and intangible assets of the enterprises, and it is the driving force of the enterprise foothold, enterprise development and enterprise prosperity.
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