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医药高职校企渠道联盟协同机制研究

         

摘要

The study of cooperation between medical higher vocational college and enterprise integrates the channel alliance theory of Marketing, and considers that college and enterprise's channel alliance is the best organization frame for the zero distance's linking between medical higher vocational college's graduations and employers. During building the mechanism of college and enterprise's channel alliance, the study introduces synergy science theory. And the study considers that alliance mechanism construction is the alliance synergistic mechanism construction. That is an essential power for alliance organization to produce more efficient and virtuous function.%在医药高职教育校企合作研究中,引入市场营销学的渠道联盟理论,认为校企渠道联盟是医药高职毕业生实现与用人单位之间"零距离"对接的最佳组织形态;在校企渠道联盟机制的建设中,引入协同学理论,认为联盟机制的建设即是联盟协同机制的建设,这是联盟组织有效、良性运行的根本动力.

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