[目的]分析四川省乡村旅游的民俗文化特征,试图找到民俗文化与乡村旅游衔接及良性互动的实现途径.[方法]文章采用文献综述法、综合分析法对四川省旅游资源发展现状进行梳理,在此基础上分析乡村民俗文化与乡村旅游良性互动机制.[结论](1)四川省乡村有着丰富的民俗旅游资源,并孕育着独特的民俗风格; (2)四川省民俗文化与旅游产业发展仍然处于起步阶段,二者互动机制有待深入; (3)四川省乡村旅游产业的灵魂在于民俗文化,创新基于民俗文化的旅游产品是乡村旅游的根本出路.[结果]四川省乡村旅游主要以生态农业与农业体验为主,且该省生态农业、农业体验与我国经济较发达地区相比仍有较大差距,尤其是该省民俗旅游特点没有得到很好体现.%In recent years,the tourism resources in rural areas of China have been developed rapidly,but there are excessive commercialization and the loss of traditional folk culture.Using the literature review and comprehensive analysis method, this paper analyzed the development situation of folk custom and the rural tourism in Sichuan province, and then discussed the interactive mechanism between rural folk culture and rural tourism benign.The results showed that (1) there were rich tourism resources in Sichuan province, and had the unique style of folk custom;(2) the folk culture and tourism industry development was still at the preliminary stage;(3) the soul of the rural tourism industry was the folk culture, the innovation of tourist products based on the folk culture was the fundamental way out for rural tourism.Finally, it proposed on how to establish rural folk culture and rural tourism benign mechanism was studied.The study of folk culture can effectively promote the development of tourism industry in rural areas and can provide the basis for the inheritance and development of folk culture conditions.
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