随着乡村旅游经济的快速发展及“反生态”问题的显现，乡村旅游经济模式正面临着生态化转型的巨大压力，从根本上制约了乡村旅游经济的可持续发展。文章以江苏省为例，对其乡村旅游发展的主要历程、资源概况及发展现状等方面进行深入研究，分析新型城镇化背景下乡村旅游生态化转型的必要性，指出发展乡村旅游不能以牺牲农业和生态环境为代价，亟需着眼于发展人与自然和谐的乡村经济，实现城乡基础设施与公共服务一体化。该文依据新城镇化对国内乡村旅游生态化转型的基本需求，并结合江苏省乡村旅游生态化发展需求，提出以环保技术为支撑、深化江苏省绿色乡村发展，以生态发展为核心、促进江苏省乡村旅游制度改革，以旅游特色城镇建设为导向、实现江苏农村生态转型及以特色城镇建设为导向、实现江苏农村生态转型等策略，以满足江苏省乡村旅游的生态发展需求。%At present, the economic mode of rural tourism is facing the tremendous pressure of ecological transfor-mation with the rapid development of rural tourism economy and the emerge of anti-ecological problem. Taking Jiangsu province as an example, this paper in-depth studied the procedure and status of the rural tourism develop-ment, analyzed the necessity of transformation of rural ecological tourism mode under the background of urbaniza-tion, pointed out that the development of rural tourism cannot overpass the agricultural and ecological environment cost , and put forward that it needed to focus on the harmony development between man and nature to realize the in-tegration of urban and rural infrastructure and public services. On the basis of the new needs of domestic rural tourism ecological transformation, it put forward some suggestions to promote the sustainable development of the ru-ral green economy, such as to support the environmental protection technology, to deepen rural green development, to reform ecological tourism system, etc.
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