Through the cases analysis of Haier, Mi and Handu Group, combined with the characteristics of implicit redundant value, we found that the essence of organizational platform transformation was the reorganization of the value chain and the integration of internal and external value chain, then formed the enterprise platform, interface, and community value co-creation chain. On this basis, by comparing the differences of the three enterprises in the choice of community, platform-community relationship and organizational platform realization mode, a complete organizational platform system, that is the platform-community business model, was constructed based on the main characteristics of community, value creation link, platform-community connection, benefit distribution, interface construction and operation. It was found that whether platform-community business model was superior to traditional outsourcing and direct investment was depended on the possibility of sustainable development under the integration of cultural vision, incentive strategy and cultural management, and then predicted the future development of the platform-community business model of these three enterprises.%通过海尔、小米和韩都衣舍3家典型的企业组织平台化案例分析,结合隐性冗余价值的特征,发现组织平台化变革的实质是价值链的重组,整合组织内外部价值链,形成企业平台、界面和社群价值共创链条.在此基础上,对比3家企业在社群选择、平台与社群联系和组织平台化实现方式的差异,基于社群主体特征、价值共创环节、平台社群联系、利益分配、界面构建及运营构建了完整的组织平台化体系,即平台-社群商业模式.研究发现,平台-社群商业模式是否优于传统的外包和直接投资等外部协同创新模式,依赖于其文化愿景、激励策略和文化管理方式共同作用下可持续发展的可能;进而预测了3家企业的平台-社群商业模式的未来发展.
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