海南省作为全国香蕉的主产地之一,本地香蕉供给价格却始终居高不下,甚至出现内地市场价格低于产地价格的"倒挂"现象.实地调研海南本地香蕉种植、批发、零售环节,基于供给侧和需求侧两方面分析海南本地香蕉比供应到内地的香蕉价格更高的原因.研究发现,尽管海南是香蕉主产地之一,但由于海南本地香蕉市场的供给与需求难以匹配,导致海南香蕉生产主要供给内地,本地供给少;海南香蕉本地市场的供应链环节多、成本高,加之内地香蕉市场竞争激烈,双重因素导致中国内地与海南香蕉市场价格出现"倒挂".据此,建议消除本地市场进入障碍、规范市场供给秩序,优化香蕉营销渠道、探索香蕉营销新模式,提升海南香蕉品质、着力打造海南优质香蕉品牌.%As one of the main banana producing areas in China, Hainan Province had always a high local banana supply price which was even higher than the banana price in the mainland market of China. This has tended to be a common phenomenon in Hainan in recent years. A survey was made of the planting, wholesale and retail of banana in Hainan, based on which were analyzed the reasons why Hainan's local bananas were more expensive than the mainland bananas from both the supply side and demand side. The results showed that although Hainan was a main banana producing area in China, Hainan bananas were mainly supplied to the mainland market since the local demand was small. Hainan banana had more links in the local supply chain and cost high. Moreover, the mainland banana market was highly competitive.These factors caused a price inversion phenomenon where the local banana price in Hainan was higher than the banana price in the Mainland. It is thus suggested to eliminate barriers that restrain access into the local market, regulate market supply order, optimize banana marketing channels and explore new models of banana market so as to improve the quality of Hainan bananas and strive to build brands for high-quality Hainan banana in Hainan.
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