中国自改革开放以来,历经了前所未有、翻天覆地的巨大变化,也收获了多领域的显著成果.自媒体随着经济的高速发展而产生,由于其自身的特点迅速扩散到世界各个有网络的角落,对民众的心理、思想、生活等多方面造成了深刻的影响.在当前的社会背景下,高校大学生作为民族的未来,其思想活跃、乐于探索,对任何未知事物都具有强烈的好奇心及求知欲望,比中老年人更能快速、发自内心地接受新鲜事物,且乐于进行实践和探索.自媒体作为网络时代新兴的形态之一,其最大的受众群体便是青少年人群,这其中高校大学生尤为突出.自媒体这一网络平台,不但为高校大学生带来了认知外在事物、充实自己内心的机会,也为高校思想政治教育工作带来了机遇.但是源于自媒体的自身特点,高校大学生的思想政治教育工作也面临着新弊端和新障碍.基于对现有理论成果的学习和多维度的研究,准确分析自媒体的科学内涵,厘清它的多种表现形式,认清它对高校大学生思想政治教育工作产生的正负两方面影响,对更深层次分析大学生思想政治教育产生的新障碍,提出增强大学生思想政治教育工作实效性的对策,具有重大的理论和现实意义.必须承认的是,自媒体为大学生思想政治教育丰富了教育手段、拓宽了信息渠道、提升了工作实效、产生了一定积极影响,但其不良作用也不可阻挡地给思想政治教育工作增加了挑战,带来了不可预见性,弱化了教育者的掌控,扰乱了舆论环境.%Since the reform and opening up, China has undergone unprecedented changes, and has achieved remarkable results in many fields.We-media came into being with the rapid development of the economy, and due to its own characteristics, it quickly spreads to the world with a network of every corner, which has a profound impact on people's psychology, thought, life and so on.In the current social background, college students, as the future of the nation, have the following features:active thinking, willing to explore for any unknown things,a strong curiosity and desire for knowledge, accepting new things faster than the elderly, and willing to practice and explore.We-media,as one of the emerging forms of the Internet age, has its largest audience in the youth crowd, college students in particular.We-media, as a network platform, not only brings college students opportunities of know the outside world, and enriches their own inner hearts, but also brings the opportunity for the ideological and political education work in colleges and universities.However, due to the characteristics of the media itself, the ideological and political education of college students is also facing new malpractice and new obstacles.Based on the study of existing theoretical achievements and multi-dimensional research, this paper accurately analyzes the scientific connotation of we-media, clarifies its various forms of expression, and recognizes its positive and negative effects on the ideological and political education of college students.This paper analyzes the new obstacles in the ideological and political education of college students, and puts forward the countermeasures to enhance the effectiveness of the ideological and political education of college students, which are of great theoretical and practical significance.It must be recognized that the use of we-media, for the ideological and political education of college students, provides a new means of education, broadens the information channels, enhances the effectiveness of work, and has a certain positive impact, but its adverse effects irresistibly pose a challenge in the ideological and political education work.The challenge also brings unpredictability, weakens the control from education, and disrupts the public opinion environment.
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