马家窑彩陶是马家窑文化中最具文化意蕴的彩陶。其独特的艺术特征、别具特色的纹样装饰风格，典型的地域文化特点，为甘肃现代旅游商品设计提供了取之不竭的设计元素。以旅游商品中地域性文化元素应用为引导，探讨了马家窑彩陶元素独特的艺术特征，进而研究了马家窑彩陶元素在甘肃旅游商品设计中的应用问题，以此强调旅游商品设计中运用地域文化元素的重要性。传承马家窑文化彩陶的精神风貌，就可以将甘肃打造成彩陶之都，而能光大甘肃的华夏文明。%Majiayao pottery is the painted pottery with the deepest cultural connotation in Majiayao culture. Its unique artistic characteristics, the distinctive patterns and decorative style, typical geographical and cultural characteristics provide rich design elements for the modern design of tourist commodities in Gansu. Followed by regional cultural elements in tourism commodity, this paper conducts a study on the unique artistic features of Majiayao pottery, focuses on the application of Majiayao pottery elements in Gansu in the design of tourism commodities, highlighting the importance of tourism commodities of region culture elements. The aim is to inherit the Majiayao cultural painted pottery, build Gansu into the capital of painted pottery, and carry forward the bright Chinese civilization of Gansu.
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