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>An Argument for Public Health:The Centrality of Communication Theory in Making Comprehensive and Effective Public Health Messages
An Argument for Public Health:The Centrality of Communication Theory in Making Comprehensive and Effective Public Health Messages
This paper calls for the centrality of the rhetorical processes of communication as fundamental to public health,and it argues that the study of rhetorical theory,techniques of argumentation and the histories and limits of language is fundamental and,indeed,ethical to successful public health.This paper will propose a practical,epistemological framework for the cocreation of public health messages within populations.Bolstered by a deliberative process,this paper proposes the reclaiming of the public nature of public health,by examining context,tropes,and cultural/rhetorical tools to make for a more robust and constitutive model for effective public health messages.
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