The customer experience can been divided into four dimensions: product experience, service experience, affective experience and social experience through the young consumers of apple mobile phone; and construct the model of the relationships between dimensions of customer experience and brand identity and brand loyalty. The research results show that the effect of each dimension to its brand identity is significant, and the young customer brand identity plays an intermediary role between the customer experience and brand loyalty, which puts forward the enlightenments for the marketing activities of enterprises.%将苹果手机的青年顾客体验分为产品体验、服务体验、情感体验和社会体验四个维度，并在此基础上构建苹果手机青年顾客体验的各维度与品牌认同、品牌忠诚的关系模型。结果表明，苹果手机的青年顾客体验的各个维度对其品牌认同的影响是显著的，而青年顾客的品牌认同在其顾客体验与品牌忠诚的关系中发挥着中介作用，这为相关企业的营销活动提供了启示。
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