As the capital of porcelain,Jingdezhen has been a pronon of porcelain or China.However,it is this city with millennium of porcelain culture details,and complete system of ceramic industries that has some shortcomings in professional ceramic market,which to some extend limit the structure adjustment of sustainable development of Jingdezhen ceramic industry.Coupled with the questionnaire survey and field investigation on professional ceramic market in Jiangdezhen,theis paper analyzes the several issues regarding strategic development of professional ceramic market in Jingdezhen,and put forward constructive suggestions for professional ceramic market and ceramic industry in Jingdezhen from the aspects of governments＇strategy construction and investors＇strategy construction.%景德镇作为瓷都,一直以来都是瓷器甚至中国的代名词。然而,就是这样一座有着千年陶瓷文化底蕴、有着完整陶瓷产业体系的城市,在陶瓷的销售专业市场方面却存在一些不足,而这也在一定程度上制约了景德镇陶瓷产业的结构调整和可持续发展。本文结合对景德镇市陶瓷专业市场的问卷调查和实地走访调查,分析了景德镇市陶瓷专业市场战略性发展存在的若干问题,从政府的战略构建和市场投资方（管理方）的战略构建方面,为景德镇陶瓷专业市场的发展乃至景德镇陶瓷产业的发展提出了可行性建议。
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