随着传统文化的复兴,传统文化元素的“朴拙之关”,成为包装设计的潮流.文章阐述了“朴拙之美”的美学意义,指出“朴拙之美”并非简陋、粗陋,而是顺应自然的美,以自然美、含蓄美的形式真实呈现事物的本质及其中所蕴含的文化内涵;探讨了传统文化元素的甄别、筛选与提炼,提出了在包装设计过程中传统文化元素的创新和应用方法.%With the revival of traditional culture,the "beauty of simplicity" of traditional culture elements has become a trend of packaging design.This paper expounds the aesthetic significance of "beauty of simplicity",points out that " beauty of simplicity" is not simple and crude,but a beauty that comply with natural,showing the essence of things and its culture connotation in the form of natural beauty and implicit beauty;discusses how to discriminate,screen and extract traditional culture elements,puts forward the way that the innovation and application of traditional culture elements in the process of packaging design.
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