Integrating eye-movement analysis and the semantic differential method to analyze the visual effect of a traditional commercial block in Hefei, China

Zao Li; Xia Sun; Shichen Zhao; Hongwei Zuo

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Integrating eye-movement analysis and the semantic differential method to analyze the visual effect of a traditional commercial block in Hefei, China

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摘要

Eye-movement analysis was adopted to evaluate the visual perception of Chinese traditional commercial blocks,and the Chenghuangmiao block in Hefei,China,was selected as a typical case.Eye-movement data from 40 respondents viewing 14 sample pictures were recorded.The spatial elements of the sample pictures,including landmarks and commercial brands,were further extracted to analyze the visual characteristics of spatial elements and the factors that affect the respondents’perceptions of those elements.Then,the semantic differential method was used to analyze the relationship between visual preferences and psychological perceptions of spatial elements.Seventeen pairs of opposing adjectives were selected to score the intrinsic properties and visitors,feelings of spaces.The software SPSS 22.0 was used to analyze these data.Results showed that distinctive spatial elements,such as street corridors,Ma Tau Walls,and various landmarks,were the most visually attractive.In addition,the location of a given element within a picture was an important factor affecting eye movements.On this basis,strategies for improving spatial-visual effects are proposed.The strategies include emphasizing the visual characteristics of different spatial elements,considering the overall layout of spatial elements,and creating diversified spaces based on different spatial categories.

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《中国建筑与土木工程前沿：英文版》 |2021年第2期|P.317-331|共15页
作者
Zao Li; Xia Sun; Shichen Zhao; Hongwei Zuo;
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作者单位

School of Architecture Et Art Hefei University of Technology Hefei 230601 China;

School of Architecture Et Art Hefei University of Technology Hefei 230601 China;

Faculty of Human-Environment Studies Kyushu University Fukuoka 819-0382 Japan;

Zhejiang Province Institute of Architectural Design and Research Hon^zhou 310006 China;

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原文格式 PDF
正文语种 chi
中图分类计算技术、计算机技术;
关键词
Traditional commercial block; Eye-movement experiment; Semantic differential(SD)method; Spatial elements; Visual perception; Environmental psychology;

机译：传统商业块;眼动态实验;语义差分（SD）方法;空间元素;视觉感知;环境心理学;

Integrating eye-movement analysis and the semantic differential method to analyze the visual effect of a traditional commercial block in Hefei, China

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