好的影视广告其符号必然能够清晰地表达创意,但广告如果只停留在这一层面上,只能加深观众的印象及对广告的理解,广告的功能还停留在介绍产品的层面,要想刺激消费者的购买欲望,还得注重广告符号的艺术加工与表现,加强符号的文化寓意,由此树立独特的品牌形象。%The symbols of good television advertising must be able to clearly express your creativity,but the ad,if only to stay at this level,can only deepen the impression of the audience and understanding of advertising,the function of advertising still remains in the introduction level,in order to stimulate consumers＇ desire to buy,must focus on the art of processing and performance of the advertising sign,to strengthen the cultural implication of the symbol,thus creating a unique brand image.
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