Using an attractive model,we analyzed the overseas,domestic and intra-provincial of Jinzhou tourist market. According to the proportion,the tourist market of Jinzhou is divided into four types:core market,important market,development market and potential market. In the process of the development of tourism,Jinzhou should firmly grasp domestic market and expand intra-provincial market,and develop overseas market gradually. In order to attract tourists,Jinzhou should build six boutique tourism which are coastal tourism,mountain natural scenery tourism,religious tourism,red tourism,Liao culture tourism and fossil tourism. On the basis of the existing scenic spots,Jinzhou should launch five natural tourism products routes and five cultural tourism products routes in future.%通过引力模型分别对锦州市海外、国内及省内旅游客源市场进行分析，并且提出了“立足开发国内旅游、深入拓展省内、积极发展海外”的旅游市场开发思路。为了深入推动锦州市旅游市场的开发，打造滨海旅游、山岳自然风光游、宗教游、红色、辽文化和化石旅游6项精品旅游和相应的营销措施，并且进一步提出以锦州市精品旅游景区为依托，培育10条精品旅游线路的建议。
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