基于企业差异化营销的需求，为选择一套合理有效的品牌结构评价方法，进行了MATLAB企业品牌结构评价仿真的研究。从选择确定企业品牌结构评价指标入手，建立了BR神经网络模型，并用MATLAB软件进行学习仿真训练，在实际应用过程中不仅可比较企业间品牌结构设置情况，也可以做企业品牌结构设置多方案优化选择。%Meeting the differentiated marketing demand of enterprises,establishing the brand structure reasonable evaluation model is very important. The article starts from the selected enterprise brand structure assessment index, established the BR neural network model,and trained simulation by MATLAB software. The practical application of the model can not only compare the enterprise brand structure,but also do the enterprise brand structure optimization of multiple cases.
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