The new agricultural management entity can integrate the agricultural production and management resources,comply with the agricultural development demand,so it has become the important driving force to drive the rural reform and develop-ment. However,it exists inherent short boards such as irregular running and low efficiency. Accordingly,taking 3 typical busi-ness entities of pear industry in Jiangsu province as an example, and on the basis of summarizing and refining the production and management characteristics of the new agricultural management entities,the business model of new agricultural manage-ment entities was analyzed by using the theoretical framework of "business model canvas", and some relative development proposals were put forward.%新型农业经营主体整合农业生产经营资源,顺应农业发展需求,成为推动农村改革发展的重要推动力,但存在运行不规范、效益低等内在短板.鉴于此,以江苏省的3个典型梨产业经营主体为例,在归纳提炼该类新型农业经营主体生产经营特征的基础上,运用"商业模式画布"的理论框架分析了新型农业经营主体商业模式,提出了相关发展建议.
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