文章介绍网络用户评论的产生背景,概述其基本形式与特点,论述其应用于企业竞争情报的必要性与可行性,重点分析其在企业自身剖析、竞争对手分析、竞争战略制定及客户关系管理与竞争策略中的应用。%This paper first describes the background of network user review,summarizes its basic form and characteristics,and discusses the necessity and feasibility of its application in enterprise competitive intelligence.The paper focuses on its application in enterprise self-analysis,competitor analysis,competitive strategy formulation,and customer relationship management and competitive strategy.
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