媒体资产管理概念和系统技术经过10多年的发展已被声像信息行业所广泛接受，但由于媒体资产系统技术复杂，建设投资较大，涉及新旧体制、工作模式和思维观念的转变等重大问题，因此在系统建设中必须充分考虑多方需求，掌握关键技术及其未来发展，进行合理规划，组建高素质复合型人才队伍，通过恰当地应用推广，最终成功实现声像信息行业的综合能力提升。%After over 10 years of development, Media Asset Management （MAM） concepts and system technologies have been widely accepted in the audio-visual irfformation industry. However, due to the problems that the technologies of the MAM system are quite complicated, a large amount of construction investment is needed, the sys- tem is involved with the new and old systems, and the working model and thinking concept need to be changed, we must give full consideration to requirements from many aspects in system construction, master the key technologies of the system and its future development, make rational plans, and organize an integrated high-quality contingent of talents. By appropriate application and popularization, we can finally succeed in improving the comprehensive capacity of the audio-visual information industry.
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