长白山是国家级森林自然保护区，自然旅游资源得天独厚，当前的旅游开发研究多侧重于生态开发与环境保护方面．长白山又是满族文化的“圣山”，人文旅游资源异彩纷呈，而基于满族文化开发和满族文化旅游区品牌建设方面的研究十分薄弱，使长白山旅游陷入看完天池就回家的“旅长游短”困难境地．据此，必须将满族文化注入到长白山的自然神韵中，以满族发祥圣地长白山为地域文化核心，通过对满族文化节点地建设，旅游精品路线设计，旅游区文化资源分区重组，实现协同打造、合力推介满族文化旅游休闲区，构建“林海雪原长白山、满族风情第一山”的旅游知名品牌，让长白山名扬世界．%Changbai mountain national nature reserve has advantaged natural tourism resources, and its tourism develop- ment focus on the ecological tourism and environment protection. Changbai mountain is the ＂Holy Mountain＂ of manchu culture and culture tourism resources splendour, the but tourism brand construction based on manchu culture was very weak and make ehangbai mountain tourism into difficult situation of ＂travel time is longer, and play a very short time＂. Accordingly, manchu culture must be injected to changbai mountain natural verve, raise the manchu sanctuary changbai mountain for regional culture core, through the manchu culture node construction, design of tourist products node tourist routes, partition restructuring cultural resources, realize coordination and collaboration recommendation makes the manchu culture tourism leisure zone famous brand.
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