Taking Hongnile Farm in Changping District of Beijing as a case, some agricultural products was introduced, the model features, product features and channel characteristics of the farm were analyzed.The deficiencies in Hongnile Farm were summarized as inadequate catering and accommodation facilities, the overall environment needs to be improved, Hongnile Farm needs further mining.Countermeasures for the devel-opment of leisure agriculture industrialization were put forward, which emphasizing expanding publicity, strengthening supporting facilities, high-lighting the design features of the park, and strengthening personnel training and technical support.%以北京市昌平区红泥乐农场为案例,介绍了部分农产品,分析了农场的模式、产品、渠道特点.将红泥乐农场的不足总结为餐饮和住宿配套设施不足、整体环境有待完善、红泥乐农场有待进一步挖掘.提出休闲农业产业化发展的对策,强调扩大宣传,加强配套设施,突出园区设计特色,加强人才培养和技术支持.
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