Based on the history of "Introduction of Tea Plant from the South to the North" and present status of tea industay,problems in the development of tea industry were analyzed.Suggestions were put forward from the aspects of government policy support,technological innova tion,publicity and promotion,and tea culture connotation.This research provided countermeasures for the tea industry suitable for the social development based on market demand.%结合临沂市“南茶北引”发展史、茶叶产业发展现状,分析了临沂市茶叶产业发展中遇到的问题,从政策资金、科技创新、宣传推介、挖掘茶文化内涵等方面提出了发展建议,旨在以市场为导向,探索适应时代进步和社会发展要求的茶叶产业发展对策.
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