Based on the theory of marketing methods for 6PS,aiming at characteristics of sightseeing agriculture,6PS was obtained,including product,price,place,promotion,powers and public relations.The government,farmers,society and research iustitute should work together to achieve a reasonable transfer of idle land in rural areas,ultimately realize Sichuan regional labors left home to work to promote economic development and be a win-win situation for the rational use of land resources.%基于市场营销理论中对于6PS的开发,针对观光农业的特性,分析得出观光农业的6PS,即产品、价格、渠道、促销、权力与公共关系需要关注的问题,需要政府、农民、社会、科研机构一起努力共同实现农村闲置土地的合理流转,最终实现四川地区劳动力外出务工促进经济发展和土地资源得到合理利用的双赢局面.
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